Advent of The New Media: The influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults

Abstract

Abstract. Social networking sites have become an important channel of communication in people's daily lives. Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in online photo sharing behaviours on Facebook. The study will also examine privacy concerns regarding online photo sharing. A non-random purposive sampling approach gathered a total of 422 Malaysian young adults aged between 18 and 34. Data was collected via a web based questionnaire distributed on Facebook. The results show that intrinsic and extrinsic motivations have positive correlations with online photo sharing behaviours on Facebook. Intrinsic motivations showed a stronger connection to online photo sharing behaviours. There was no significance found between privacy concerns and online photo sharing behaviours on Facebook. There was also no difference between genders in their online photo sharing behaviours. However, males showed higher privacy concerns in regards to online photo sharing on Facebook.