Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.

Recent years have witnessed an emerging trend of e-cigarette smoking in Southeast Asia. On the basis of Malaysian perspectives, this cross-sectional study explored the relationship between e-cigarette smoking behaviour and variables such as perceived health benefit, the desire to quit, social acceptance, social impact and product usefulness. Individuals aged 17 years old and older were recruited via purposive convenience sampling, yielding a total sample of 503 respondents. Collected data were analysed via partial least squares-structural equational modelling. The results showed that perceived heath benefit (ß = 0.19, P < 0.01), social acceptance (ß = 0.23, P < 0.01) and social impact (ß = 0.49, P < 0.01) positively influence e-cigarette smoking behaviour. No such effect is exerted by the desire to quit smoking (ß = 0.08, P < 0.05) and product usefulness t (ß = –0. 10, P < 0.05). Future studies should examine whether demographic variables affect e-cigarette smoking behaviour.

Abstract. Social networking sites have become an important channel of communication in people's daily lives. Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in online photo sharing behaviours on Facebook. The study will also examine privacy concerns regarding online photo sharing. A non-random purposive sampling approach gathered a total of 422 Malaysian young adults aged between 18 and 34. Data was collected via a web based questionnaire distributed on Facebook. The results show that intrinsic and extrinsic motivations have positive correlations with online photo sharing behaviours on Facebook. Intrinsic motivations showed a stronger connection to online photo sharing behaviours. There was no significance found between privacy concerns and online photo sharing behaviours on Facebook. There was also no difference between genders in their online photo sharing behaviours. However, males showed higher privacy concerns in regards to online photo sharing on Facebook.

This is a micro study of an on-going macro study of the different categories of fear appeals used in the on-going national anti-smoking campaign. A quasi-experimental design was used to study the respondents’ responses to the anti-smoking print advertisement campaign. Two types of advertisements were selected, one which depicted a social threat and the other a damaging health threat. Each type of advertisement was evaluated by two separate groups of participants. The evaluation was based on the extended parallel process model’s (EPPM) risk diagnosis scale. The social threat advertisement had a low fear and efficacy message while the health threat advertisement had a high fear and efficacy message. Findings showed that the social threat (low fear/efficacy) was able to make the respondents of the study take a preventive behavioural or danger control position to avoid the negative consequences. In comparison the damaging health threat (high fear/ efficacy) was found to move the participants to a fear control position or maladaptive behavioural position. The study supported the main predictions of the EPPM, and showed that the efficacy construct determined how the fear appeal was processed (danger control or fear control).

Cardiac arrest refers to the sudden and abrupt loss of heart function. There are many cardiac arrests and only a 14% survival rate due to delays in patient reporting and in giving Basic Life Support (BLS). The purpose of this study was to determine how basic life support (BLS) training affected the knowledge, attitudes, and BLS practices of lay officers at the Kartika Husada Clinic in Malang. The research design was one group pretest and post-test. The population was all non-medical officers at the Kartika Husada Malang Clinic, totaling 17 people. The sample was 17 respondents using a purposive sampling technique. The research was conducted on 16-17 February 2022 at the Kartika Husada Clinic, Malang. The variables of this study were the knowledge, attitudes and practices of non-medical staff at the Kartika Husada Malang Clinic after providing BLS training interventions. The statistical test used Wilcoxon and the results show that the knowledge with p-value of 0.02; attitude with p-value of 0.03; and practice p-value of 0.01. These three variables show the effect of BLS training on the knowledge, attitudes and practices of non-medical staff at Kartika Husada Malang Inpatient Clinic. This result was motivated by exposure to previous information, education level, and body mass index. After this research was conducted and provided training to non-medical staff, it could be applied if they find a heart attack case at the Kartika Husada Clinic.