There has been little empirical analysis on the complex relationship between leadership, change readiness and commitment to change in the context of Asian countries. In this paper, we propose a research model to analyze the interrelationship between leadership, change readiness and commitment to change using the partial least square technique. Results of the study suggest that leadership positively and significantly affect change readiness but not commitment to change. Consequently, change readiness is found to significantly affect commitment to change. In other words, change readiness is found to mediate the relationship between transformational leadership and commitment to change. This may suggest that the influence of leadership is a sequential process affecting change readiness, and in turn, the commitment to change as opposed to the conventional belief that it affects both change readiness and commitment to change simultaneously. The implication of the study is further discussed.

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Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.

The Hindu Rights Action Force (Hindraf) came to the forefront when it submitted a memorandum to the British Government asserting its rights 1 , and subsequently organized a rally to submit its petition to the British High Commission in Kuala Lumpur. The demonstration by 20,000 2 ethnic Indians from all walks of life was the first of its kind to be organized by Malaysian Indians. The rally shook the nation which later led to the electoral defeat of the Malaysian Indian Congress in the 12 th General Election of 8 March 2008, and subsequently none the better in the 13 th General Election held on May 20 2013. The mainstream Malay news media (Utusan Malaysia) owned by UMNO 3 , and considered a government propaganda tool had perceived the HINDRAF movement to be a threat to the nation. The objective of this paper is to discuss the stand taken by Utusan Malaysia in its objectivity in reporting Hindraf's demonstration. This analysis is important as it was later admitted by the Malaysian government that Hindraf's claims were valid.