“…While the original project of affect studies was to develop a strong matrix of knowledge to theorize “affect” understood as the capacities of bodies, or what bodies can do, this approach has been criticized by assuming a straightforward and clear distinction between affect and emotion; the former being non-conscious, non-linguistic, non-individual and the latter being conscious, linguistic, and containing an individual representation of affect. Social psychologists have been particularly critical of this distinction, arguing that it raises methodological problems (Wetherell, 2015); that it promotes the idea that they are independent of each other (Stenner, 2018); that it promotes a de-subjectification of emotion and bodily activity (Ellis & Tucker, 2015); and that it raises the problem of theorizing intentionality (Cromby & Willis, 2016), as well as neglecting the relevance of memory and subjectivity (Brown & Reavy, 2015).…”