“…T A B L E 1 Summary of participant characteristics in Espírito Santo, Brazil (n = 202) 's degree/specialization) Postgraduate (PhD)Household income (R$)Less than 1 salary (<1.045,00) 1-3 salaries (1.045,00-3.135,00) 3-5 salaries(3.135,00-5.225,00) 5-10 salaries (5.225,00-10.045,00) 10-15 salaries (10.045,00-15.675,00) More than 15 salaries (>15.675,00)Consume cakeOften (one to seven times a week) Sometimes (one to three times a month) Rarely (less than once a month)Consume carrot cakeOften (one to seven times a week) Sometimes (one to three times a month) Rarely (less than once a month) investigations to assess people's affective states(Flynn et al, 2020;L opez-Carral, Grechuta, Verschure, & Doering, 2020;Quoidbach, Sugitani, Gross, Taquet, & Akutsu, 2019;Rietveld, van Dolen, Mazloom, & Worring, 2020;Schaefer, Reinhardt, Garbow, & Dressler, 2020), which demonstrates the potential of this new measurement tool with modern design principles to access human emotion(Lemos et al, 2020;Mogilever et al, 2018;Toet et al, 2018;Toet & van Erp, 2020). In the current pandemic situation of COVID-19, AS is an ally in this research, due to be easily reproduced in digital devices (e.g., desktops, notebooks, smartphones, and tablets).Following the detailed guidelines and design recommendations (S1 guidelines)(Betella & Verschure, 2016), along with the procedures adopted from Lima Filho et al (2015), we developed an online questionnaire composed of four main sections: (a) informed consent and collection of sociodemographic data (frequency of consumption of Brazilian carrot cake, gender, age, income and level of education);(b) instructions, (c) photoclassification; and (d) debriefing.…”