“…6-7) have related how traditionally the view of drug markets has been ''pyramidical, with large scale importers and traffickers operating at the apex, filtering down to street dealers' operating at the lowest level and how this has been reflected in ''Many popular films [that] have portrayed drug-trafficking organizations as large highly disciplined, hierarchical organizations.'' Academics concerned with ''dark marketing,'' that is, those (not necessarily illegal) markets and marketing practices considered ''ostensibly reprehensible'' have depicted drug dealing as ''Night Dark'' (the darkest of dark) and one of those areas that is ''dark from top to toe'' (Brown, McDonagh, & Schultz, 2012, p. 208), while others have provided descriptions of particularly violent milieu and individuals (e.g., Dembo, Hughes, Jackson, & Mieczkowski, 1993;Dunlap, Johnson, and Rath, 1996;Goldstein, 1985;Goldstein, Brownstein, Ryan, & Bellucci, 1989;Jacobs, 2000;Jacques, Wright, & Allen, 2014;Jacques & Wright, 2011;Johnson, Golub, & Dunlap, 2000). Popular imagery/common conception and broad research evidence often do not correspond however and research evidence over the last 20-30 years has increasingly pointed to how drug markets vary in important ways over time and space depending on a multitude of factors but also that some of the key assumed characteristics such as those seen as typical are often in fact not (Coomber, , 2006(Coomber, , 2011Dorn et al, 1992;Hough & Natarajan, 2000;Lewis, 1994;Murphy et al, 1990).…”