“…In its material form, this "multi-sensory landscape" (Daugstad, 2008) offers a triad of distinctive products, dining venues, and experiences that build on the qualities, or "cultural markers" (Ray, 1998), of a specific place. Included here are: traditional foods (Everett and Aitchison, 2008;Sims, 2009), music and dance (Gibson, 2002;Gibson and Davidson, 2004;Knox, 2008), arts and crafts (Halpern and Mitchell, 2011), agricultural practices (Walmsley, 2003), extractive production techniques (Ballesteros and Ramirex, 2007;SummerbyMurray, 2007;Stern and Hall, 2010), significant flora and fauna (Halpern and Mitchell, 2011), and, more generally, rural heritage (Kneafsey, 2001;Burchardt, 2007;Carter et al, 2007), with its "traditional cultures, national identities, and authentic lifestyles" (Kneafsey, 2001, p. 763). Each of these qualities provides the foundation for creation of a place of consumption that is both morally good (Sack, 2003), and heterotopic (Foucault, 1986;Halfacree, 2009), in its ability to provide guests the opportunity of seeing "through to the real" (Sack, 2003, p. 155; see also Gill, 2005).…”