“…The arguments for introducing robots on editorial offices have been many: greater accuracy (Silverman, 2013), increase of production (Papadimitriou, 2016), objectivity (Graefe, 2016), the ability to add web content (Mittal & Kumaraguru, 2014;Starbird et al, 2010), customising information (Hwang, Pearce & Nanis, 2012;Newman et al, 2019;Slater & Rouner, 2002;Young & Hermida, 2015), detecting events of journalistic interest for later diffusion (Steiner, 2014) and fighting against disinformation (Flew, 2012), especially in news and journalistic briefs (Ufarte & Manfredi, 2019), but also in Tweets and graphics (Rojas Torrijos & Toural, 2019). Likewise, they are used to identify the management of profiles on social networks (Chu et al, 2010;Dickerson, Kagan & Subrahmanian, 2014;Ferrara et al, 2016;Tavares & Faisal, 2013) and adapt to the preferences of users (Keeney, 2015).…”