I might as well be talking to myself," managers might say if they felt no one was listening. Based on our research in nine stores of a major United Kingdom electronics retail chain, no one is listening to staff briefings.These managers recognised the powerful motivational and communication potential of face-to-face oral briefings. But our research showed that the potential impact was dissipated Managers were not trained to give briefings or appraised on their briefings skills. Perhaps in consequence, they prepared themselves indifferently for daily sessions and made little use of techniques known to affect attentiveness and recall.In consequence, the daily communication session appeared to have little impact on motivation or behavior. This lack would indicate a major opportunity for communication professionals to help managers communicate more effectively.Face to-face communication between managers and staff has been widely commended as beneficial in organisations. Indeed, the evidence shows that managers spend a good deal of their time in face-to-face exchange as part of their role and that the proportion of time spent in this way increases with seniority (Adler & Rodman, 1991;Mintzberg, 1973). The role of the daily staff briefing session has been much celebrated in the literature which focuses on Japanese-style management. The team briefing is seen as an important vehicle for imbuing the philosophy of quality, central to organisational strategy. In a commentary on the Japanese approach, Wickens observed, &dquo;If there is one aspect to be singled out as important in team building and commitment it is the five minute meeting at the start of the day&dquo; (1987, p. 85).Whilst organisational communication generally and superior-subordinate communication specifically has received considerable attention, few studies exist of staff briefing sessions or similar types of meetings. We know relatively little about how staff briefings are used in organisations and the extent to which they can influence employee behaviour. This paper attempts to bridge part of that gap by reporting a case study of briefing sessions. Data were collected in nine stores owned by a large, retail chain based in the United Kingdom, where company policy required managers to start the day's business by conducting a staff briefing session. This paper will show how the briefings were used and the effect they had on employee behaviour. By the term &dquo;staff briefing session&dquo; we are referring to short, regular meetings which take place between managers and groups of staff in the at CAMBRIDGE UNIV LIBRARY on August 10, 2015 job.sagepub.com Downloaded from 262 workplace. These meetings usually take place at the start of each working day. They can be used to achieve two main purposes. First, they impart information on practices, procedures, targets, expected behaviours, and organisational rules (Daft, 1995). Second, they evoke behavioural responses from employees, for example, increasing motivation and commitment, or reinforcing a team spirit. Bri...