An Analysis of the Marketing Mix Effect to the Increase of Customer Numbers in PT. Pegadaian Gold Savings

Putra, Komang Endrawan Sumadi; Kusuma, Gede Wira; Suarmanayasa, I Nengah

doi:10.2991/aebmr.k.201212.014

Search citation statements

Order By: Relevance

Paper Sections

Select...

Content1

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2023

Publication Types

Select...

Article1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The 2 nd table proves further about the development of the first data. The 1 st table shows heterogeneous data in their branding, but their academic data is mostly homogeneous (Putra et al, 2020).…”

Section: Contentmentioning

confidence: 99%

Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi

Susilo

2023

COSTING

View full text Add to dashboard Cite

State-owned enterprises are company that is expected to best the others as they’re owned by the country and the government whether they are from tech-base industry, finance, internet service, or energy resource. Pegadaian as a company also cannot escape from this as they’re one of the financial pillars for the state and the people. Having history to be freed from Dutch colonization, they become the biggest pawnbroker company serving for the people and the state’s economy, the social media becomes their primary tool to construct their own public image through various contents, one of them is the global agenda of eco-friendly campaign as well as using Gen Z Slangs in their content. However, as advanced and updated they are from the public image, a bias still followed through their academic research records. Through examining this, we will discover their other perspective in the financial marketing.

show abstract

Section: Contentmentioning

confidence: 99%

Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi

Susilo

2023

COSTING

View full text Add to dashboard Cite

show abstract

An Analysis of the Marketing Mix Effect to the Increase of Customer Numbers in PT. Pegadaian Gold Savings

Cited by 1 publication

References 0 publications

Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi

Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi

Contact Info

Product

Resources

About