An Empirical Analysis of Consumers' Attitudes Toward Optometrist Advertising

Moser, H. Ronald; Reed, Lana Ferrell

doi:10.1300/j026v15n03_03

Cited by 6 publications

(6 citation statements)

References 4 publications

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“…Similar strategies were recommended to improve eye health in the previous studies. 4 , 45 The current study highlights that several false assumptions might prevail about optometry among the student community. These misconceptions about the profession might diminish significantly if the proportion of independent practice increases resulting in general-public encountering the profession in large numbers and building awareness in the country.…”

Section: Discussionmentioning

confidence: 81%

“…A similar approach was suggested by Moser and Reed to improve public awareness and to ensure an advantageous optometry practice. 45 Literature suggests several developing countries have a lack of knowledge about eye care service and optometrist in their community. 10 , 11 , 12 , 32 , 33 The strategies identified in our study could be implemented in these countries where awareness about optometry among career seeking students is minimal.…”

Section: Discussionmentioning

confidence: 99%

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Optometry students’ perspective on optometry in suburban Western India: A qualitative study

Venugopal

Lal

Shirodker

et al. 2021

Journal of Optometry

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Purpose Optometry has been an established profession in India for 60 years. Despite this, students who choose this course may have misconceptions and unrealistic expectations about the profession. The goal of this study is to understand the perceptions about optometry among optometry students, prior to and during their studies. Methods A snap-shot narrative qualitative study using a semi-structured open-ended questionnaire was designed to understand the perception of optometry. Optometry students and educators from three suburban colleges were invited to participate. Forty-one participants took part in 24 in-depth interviews and 5 focus groups; of those 32 were undergraduate optometry students and 9 were optometry educators. Interviews and focus groups were audio-recorded, transcribed, coded, and analyzed. Results Three major themes emerged: retrospective perception of optometry, current perception and strategies to improve awareness level. All the participants mentioned that there was a considerable lack of awareness about optometry in society. None of the students stated that they chose optometry as their first choice of professional education. Most students expressed that they were provided with ample exposure during the curriculum to understand the scope of optometry. Various strategies were recommended to improve the level of awareness of optometry. Conclusions The current study highlights the lack of awareness and knowledge of optometry among the students while enrolling in the course. Knowledge about the scope of optometry practice among optometry students improved after extensive education and clinical exposure. Improving the awareness level of the profession will improve the quality of students entering the profession.

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Section: Discussionmentioning

confidence: 81%

Section: Discussionmentioning

confidence: 99%

Optometry students’ perspective on optometry in suburban Western India: A qualitative study

Venugopal

Lal

Shirodker

et al. 2021

Journal of Optometry

View full text Add to dashboard Cite

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“…Professional codes of ethics that specifically banned advertising had to be rewritten to reflect these changes. Since 1977, a number of studies have examined attitudes toward advertising by medical professionals from the perspectives of both the medical provider and the consumer of the medical service (Moser and Reed, 1998;Stevens, McConkey, and Loudon, 1991;Stafford, 1988;Becker, 24 HEALTH MARKETING QUARTERLY 1998;Meskin, 1978). Some research studies have focused on additional professional groups to gauge differences in their perception of advertising.…”

Section: Advertising By Medical Professionalsmentioning

confidence: 99%

Attitudes of Dentists and Dental Patients Toward Advertising

Clow¹,

Stevens²,

McConkey³

et al. 2007

Health Marketing Quarterly

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Twenty years ago, Hite, Bellizzi, and Andrus (1988) examined the attitudes of dentists and consumers toward advertising. This study re-examines those attitudes to see if significant differences still exist. Based on a sample of dentists and consumers, significant differences were found. While attitude of dentists toward advertising is not as negative as it was 20 years ago, their views still tend to lag behind that of consumers. Further, the marketing tools used by dentists today are not consistent with what is seen by consumers and what consumers view as effective. Implications of these findings are discussed.

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“…He also added that now, while the professionals and their associations may not be as stirred up as during the height of the controversy, some moral indignation may remain and attitudes toward advertising may cease to grow more favorable. Indeed, the to advertise or not to advertise question still confronts professionals today (Moser and Reed 1998) and causes academics to ponder whether the next generation of professionals will advertise more (Butcher and McPhail 1998). The answer to this decidedly critical question undoubtedly hinges on how attitudes will be translated into behaviors (cf.…”

Section: Please Scroll Down For Articlementioning

confidence: 99%