2016
DOI: 10.21325/jotags.2016.3
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An Evaluationary Work on Two Prevailing Research Methods: SEM and MR in the Context of Food Tourism

Abstract: The aim of this study is to compare the fitness of structural equation modeling and multiple regression in the context of food tourism. To perform of this aim, 137 questionnaires were filled out of tourists who were attending food tourism. According to the results of the study, structural equation modeling was found much more advantageous over multiple regression, especially when latent constructs were to be measured.

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Cited by 2 publications
(2 citation statements)
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“…Besides, multiple regression has a limitation in considering latent variables where it assumed all variables are observable and have no measurement error [43]. As a result, structural equation modelling should be employed in the future since it allows researchers to include latent variables and measurement errors in the analyses, assisting them in addressing complex relationships [44].…”
Section: Discussionmentioning
confidence: 99%
“…Besides, multiple regression has a limitation in considering latent variables where it assumed all variables are observable and have no measurement error [43]. As a result, structural equation modelling should be employed in the future since it allows researchers to include latent variables and measurement errors in the analyses, assisting them in addressing complex relationships [44].…”
Section: Discussionmentioning
confidence: 99%
“…H5: Tourists' subjective norms have a positive and significant effect on the intention to recommend religious tourism to the Al-Jabbar Mosque. (Akkuş & Erdem, 2013)explain that perceived behavior control shows whether a behavior is part of one's own will. Perceived behavior control explains the presence or absence of resources and opportunities needed to realize a behavior.…”
Section: Subjective Normmentioning
confidence: 99%