An examination of the concern for information privacy in the New Zealand regulatory context

Rose, Ellen

doi:10.1016/j.im.2005.08.002

Cited by 52 publications

(36 citation statements)

References 25 publications

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“…Prior to that, consumers' knowledge about how to utilize mobile communication technologies together with technology facilitating conditions also found to be equally important to ensure participation in mobile advertising activities (Beneke, et al, 2010;Nysveen, et al, 2005). There were studies that classified behavioral control in the form of consumers' self-regulatory and voluntary control (Bandura, 2001;Rose, 2006). As mentioned earlier, self-regulatory arbitrate external influences and offer a good foundation for purposeful action hence permitting individuals to have personal control over their personal thoughts, feelings, motivations and actions (Bandura, 1986(Bandura, , 2001).…”

Section: Review Of Literaturesmentioning

confidence: 99%

Malaysian Consumers Attitude towards Mobile Advertising, the Role of Permission and Its Impact on Purchase Intention: A Structural Equation Modeling Approach

Noor¹,

Jayashree²,

Ismail³

2013

ASS

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The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising remains unclear. A wise understanding is essential to ensure the effective use of this medium in the future. This study analyzed the consumers' attitude towards mobile advertising and their intention to purchase the advertised products and services. The conceptual framework for this study was derived from the abstract ideas of the Theory of Planned Behavior and the Theory of Permission Marketing. Accordingly, factors such as subjective norms and perceived behavioral control also included to understand its impact on the purchase intention. More importantly, the dimension of permission also included to understand its role between the attitude towards mobile advertising and purchase intention. The convenience sampling technique was applied to obtain responses from the mobile phone users throughout Malaysia. It resulted in 856 usable responses. The analysis of Structural Equation Modeling (SEM) confirmed that the proposed conceptual model fits well within the context of Malaysian consumers. The results of SEM demonstrated significant relationships between the consumers' attitude towards mobile advertising, subjective norms, perceived behavioral control and their intention to purchase products and services. Further analysis also found that the dimension of permission partially mediates the relationship between the attitude and purchase intention. The study reveals several implications for theory and practice relating to the future development of the mobile advertising industry in this country.

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Section: Review Of Literaturesmentioning

confidence: 99%

Malaysian Consumers Attitude towards Mobile Advertising, the Role of Permission and Its Impact on Purchase Intention: A Structural Equation Modeling Approach

Noor¹,

Jayashree²,

Ismail³

2013

ASS

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“…Therefore, this research explores the relationship between consumer privacy concerns in mobile advertising and their preference for three types of regulations: government regulation, industry self-regulation, and government and industry coregulation. Government regulation constitutes an authoritative and powerful exertion of government control (Rose 2006). With self-regulation, an industry-level organization sets and reinforces rules and standards relating to the conduct of firms and individuals in the industry, whereas coregulation refers to mixed systems that involve sorne type of government regulation of the selfregulation (Gupta and Lad 1983).…”

Section: Consumer Privacy Concerns and Preference For Degree Ofregulamentioning

confidence: 99%

“…The scale has received empirical validation in severa! offline contexts (Milberg, Smith, and Burke 2000;Rose 2006;Stewart and Segars 2002). Furthermore, drawing in part on Smith, Milberg, and Burke's (1996) scale, Malhotra, Kim, and Agarwal (2004) develop an extended scale to measure Internet users' information privacy concerns and identify lnternet-specific dimensions of privacy, distinct from those surrounding traditional marketing.…”

Section: Information Privacy Concernsmentioning

confidence: 99%

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki

Hirose

2009

Journal of Advertising

221

174

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Esta es la versión de autor del artículo publicado en:This is an author produced version of a paper published in: El acceso a la versión del editor puede requerir la suscripción del recurso Access to the published version may require subscription CONSUMER PRIVACY CONCERNS AND PREFERENCE FOR DEGREE OFREGULATORYCONTROL A Study of Mobile Advertising in JapanShintaro Okazaki, Hairong Li, and Morikazu Hirose ABSTRACT: This study explores the consequences of consumers' privacy concerns in the context of mobile advertising. Drawing on social contraer theory, the proposed research model connects a series of psychological factors (prior negative experience, information privacy concerns, perceived ubiquiry, trust, and perceived risk) and preference for degree of regulatory control. Data from a survey of 51O mobile phone users in Japan show that mobile users with prior negative experiences with information disclosure possess elevated privacy concerns and perceive stronger risk, which leads them to prefer stricter regulatory controls in mobile advertising. Both perceived ubiquity and sensitivity of the information request further the negative impact of privacy concerns on trust. No such effect occurs for the impact of privacy concerns on perceived risk, however. The authors discuss sorne theoretical and managerial implications.Consumer privacy concerns with respect to mobile advertising have become an important issue for policymakers, trade groups, and consumer advocates as unfair information practices continue to escalare in many countries. In the United States, unsolicited messages or spam increased by 38% from 2006 to 2007 and was expected to increase by 50% more to l.5 million messages in 2008 (Cloudmark 2008). Sorne spam messages request mobile users to provide personal information, including their credit card numbers, or attempt to infiltrare mobile devices with virus programs by asking users to register for services (CNET.co.uk 2006).To alleviate consumers' concerns about these potential invasions, the mobile industry has implemented several selfregulations. For example, the Mobile Marketing Association recently revised its consumer best practices guidelines, including those regarding promotional content and marketing to children; it also expanded and clarified its guidelines for free, standard, and premium rate messaging, mobile Web, and interactive voice responses ( Despite these different regulatory measures, what makes the most effective type of regulation in terms of protecting consumer information privacy remains a topic of debate. To assess the appropriateness of different approaches, we might examine mobile users' preferences for the degree of regulatory control, because users influence both mobile service providers and regulatory government agencies. Therefore, this research explores the relationship between consumer privacy concerns in mobile advertising and their preference for three types of regulations: government regulation, industry self-regulation, and government and industry coregulation. Government ...

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“…Consequently, policy makers and users have started to be concerned about risk, trust, security and privacy concerns associated with online purchase [13]. I decided to attempt to take a systemic approach to integrating such concerns into a single framework.…”

Section: Conceptual Framework and Development Of The Hypothesesmentioning

confidence: 99%

The impact of organizational efforts on consumer concerns in an online context

Shukla

2014

Information & Management

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An examination of the concern for information privacy in the New Zealand regulatory context

Cited by 52 publications

References 25 publications

Malaysian Consumers Attitude towards Mobile Advertising, the Role of Permission and Its Impact on Purchase Intention: A Structural Equation Modeling Approach

Malaysian Consumers Attitude towards Mobile Advertising, the Role of Permission and Its Impact on Purchase Intention: A Structural Equation Modeling Approach

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

The impact of organizational efforts on consumer concerns in an online context

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