An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

Castillo, Edgar J. Sabina del; Armas, Ricardo Jesús Díaz; Taño, Desiderio Gutiérrez

doi:10.3390/foods10092187

Cited by 20 publications

(18 citation statements)

References 91 publications

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“…A positive relationship has been observed in various studies between consumer ethnocentrism and attitudes toward the consumption of regional wine (e.g., Miftari et al, 2021;Sabina Del Castillo et al, 2021;TomicŚ abina del Castillo et al Maksan et al, 2019). Based on these results, we put forward the following hypothesis:…”

Section: Theoretical Backgroundmentioning

confidence: 87%

Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic

Sabina del Castillo,

Díaz Armas,

Gutiérrez Taño

2023

Sage Open

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This work looks into the effects that extreme situations have on the consumption of local products. The COVID-19 pandemic has led to significant changes in consumer behavior where food and especially local produce are concerned. To explain these changes, we used the Goal-Framing Theory as an overarching framework for other approaches such as the Theory of Planned Behavior and the ABC Model, including the effect of consumer resilience to adversity. The research applied to local wine and involved a sample of 762 consumers from the Canary Islands. The hypotheses were tested using the PLS structural equation technique. The main results confirm that there is a change in behavior toward greater consumption of local wine due to the impact of said pandemic, mainly motivated by consumer resilience to adversity and attitude toward the local product, also influencing the personal norm.

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Section: Theoretical Backgroundmentioning

confidence: 87%

Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic

Sabina del Castillo,

Díaz Armas,

Gutiérrez Taño

2023

Sage Open

Self Cite

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“…(RQ1). The four identified themes of keywords were Foundations, Method of Measuring Ethnocentrism, Culture, Managerial Applications, and Emerging Trends (RQ2). Journal of International Business Studies (1,179 citations), Journal of the Academy of Marketing Science (1,038 citations), Journal of International Consumer Marketing (1,020 citations), and Journal of International Marketing (997 citations) were the most cited journals (RQ3). The top contributing author, countries, and institutes of CET research are Adamantios Diamantopoulos from the University of Vienna and George Balabanis from City University, London, UK. Article titled “Assessing measurement invariance in cross-national consumer research” by Steenkamp and Baumgartner (1998) had the highest citations ( n = 3,033 citations) (RQ4). Interestingly, CET is examined along with the following three theories: (1) social identity theory (Zeugner-Roth et al, 2015; Lantz & Goeb, 1996; Huang et al, 2008); (2) theory of planned behavior (Sabina del Castillo et al, 2021; Saffu et al, 2010; Tomić Maksan et al, 2019), and (3) memory theory (Lee et al, 2017) (RQ5).…”

Section: Major Takeaway and Discussionmentioning

confidence: 99%

“…Interestingly, CET is examined along with the following three theories: (1) social identity theory (Zeugner-Roth et al, 2015; Lantz & Goeb, 1996; Huang et al, 2008); (2) theory of planned behavior (Sabina del Castillo et al, 2021; Saffu et al, 2010; Tomić Maksan et al, 2019), and (3) memory theory (Lee et al, 2017) (RQ5).…”

Section: Major Takeaway and Discussionmentioning

confidence: 99%

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Baber

Upadhyay

Baber

et al. 2022

Business Perspectives and Research

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Consumer ethnocentric tendencies (CET) is a field of study that has developed a distinct identity among marketing researchers and practitioners. The construct has been used in consumer research for over three decades. This study uses two bibliometric methods to understand consumer ethnocentrism. The analysis reviewed 255 consumer ethnocentrism publications from the last three decades (1989–2020). The co-citation analysis revealed regional development and replication of consumer ethnocentrism research. Following that, the article used co-word analysis to determine the evolution of consumer ethnocentrism study themes. The research findings point to five research themes on consumer ethnocentrism, namely foundations, methods of measuring ethnocentrism, culture, managerial applications, and emerging trends. Finally, the study maps called for a future research agenda on consumer ethnocentrism.

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“…The study of consumer attitudes and the resulting patterns of behaviour is a crucial aspect of consumer behaviour [ 4 – 8 ]. Food, rather than being viewed as a straightforward agricultural product, is increasingly being understood as a cultural moment in consumer behaviour.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Kim and Pysarchik [ 41 ] found a statistically significant negative correlation between consumer ethnocentrism and a desire to buy domestic products [ 42 – 45 ]. Ethnocentrism in consumption can be analysed from many angles and products, and has been the subject of numerous studies and research [ 8 , 38 , 46 , 47 ].…”

Section: Literature Reviewmentioning

confidence: 99%

The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results

2022

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In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer’s purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our study, we focused on the analysis of food purchasing preferences; including the reasons for the rise of ethnocentrism in the purchase of domestic products and the potential of this phenomenon in light of relevant secondary data and quantitative primary results. The main objective of the study’s primary research is to demonstrate that consumer groups, distinguishable by food consumption preferences, have differentiated perceptions of domestic food (price, quality, reliability). This provides evidence that food consumer preferences are reflected in decisions about domestic food. Due to the Hungarian relevance of the topic, the presentation of related international research and literature was given a prominent role. The focus of our research was to investigate the food purchasing preferences of Hungarian food consumers. Based on the results, we were able to characterise distinct consumer segments based on food purchasing preferences, and we were able to identify potential target groups of domestic food based on food consumer preferences: the ‘conscious food buyers’, the ‘impulse buyers’ and the ‘no preference’. In our view, members belonging to the first two segments can be successfully persuaded to buy Hungarian food through an educational campaign based on sufficiently fashionable and trendy motifs with the help of the right reference person.

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An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

Cited by 20 publications

References 91 publications

Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic

Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results

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