This research aims to analyze the implementation of the link and match policy for Vocational High Schools with Industry and the business world in Tangerang Regency, determine the causes of the low success of implementing this policy, and formulate a strategy for implementing the link and match policy for Vocational High Schools with Industry and the business world in Tangerang Regency. The research utilizes Goggin's policy implementation theory as its analytical framework. The research method employed is descriptive research, supplemented by strategic analysis through SWOT analysis. The study focuses on Vocational High Schools in the Tangerang Regency area and the Education and Culture Office in Banten Province. The findings of the research indicate that the implementation of the link and match policy for Vocational High Schools with the industry and the business sector in Tangerang Regency has not reached its full potential. The suboptimal implementation of the link and match policy can be attributed to subpar message content, ineffective message formats, and less-than-optimal leader perceptions. The weakest elements according to research are the content of the message, the indicator of the credibility of the message as a solution, and the resource costs on the perception of the leader. The strategy formulated to optimize the implementation of the Vocational School link and match policy with Industry, Business & Entrepreneurs in Tangerang Regency, is to implement a progressive or aggressive strategy.