An intelligent interactive marketing system based-on Internet of Things (IoT)

Rajabi, Navid; Hakim, Amin

doi:10.1109/kbei.2015.7436054

Cited by 11 publications

(7 citation statements)

References 14 publications

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“…Internet of Things (IoT) is a network in which smart systems, that is, appliances, buildings, homes, vehicles, power generation, distribution and utilization centres supported with advance electronic sensors and actuators are connected and controlled via advanced communication and automation technologies [1, 2]. IoT based technologies are rapidly growing at local, residential, commercial and industrial levels through state‐of‐the‐art software and hardware embedded homes and buildings [3], hospitals [4], industry [5], markets [6], agriculture [7], power systems [8], water supply [9], transport [10], vehicles [11] and roads. Block diagram in Figure 1 shows wide overview of IoT application areas.…”

Section: Introductionmentioning

confidence: 99%

IoT applications and challenges in smart cities and services

Rafiq

Mahmood

Razzaq

et al. 2023

The Journal of Engineering

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Internet of Things (IoT) is a revolutionary and novel platform where a smart network connects to the large number of electronic devices via internet through available communication systems for reliable and real time connectivity, sensing thus acquiring data from sensors, computing and actuating devices. A review of the current status of IoT features, architecture, communication infrastructure and applications is presented here. Number of IoT applications and challenges in the development of smart cities are covered about this innovative technological platform in this review along with communication protocols characteristics and applications. IoT aided smart city services, health applications, transport applications and smart grid improvements are also discussed. Many challenges and issues related to security, communication, applications and system architecture along with future directions of IoT technology are elaborated in detail.

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Section: Introductionmentioning

confidence: 99%

IoT applications and challenges in smart cities and services

Rafiq

Mahmood

Razzaq

et al. 2023

The Journal of Engineering

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“…The problem of IoT implementation in retail is multifaceted and can be explored from different perspectives. It can start either from the organisational and internal infrastructure needs or the customer [2,[7][8][9]. Several research papers deal with the user (both organisational and consumer) perceptions and model the technology acceptance [10][11][12][13][14][15][16].…”

Section: Introductionmentioning

confidence: 99%

“…Several research papers deal with the user (both organisational and consumer) perceptions and model the technology acceptance [10][11][12][13][14][15][16]. Another aspect of IoT implementation is the technology itself, infrastructure requirements, benefits, and limitations of options like radio frequency identification (RFID), near-field communication (NFC), Wi-Fi technologies, and Bluetooth Low Energy (BLE) (beacons), among others [9,[17][18][19][20][21]. The focus of recent research papers is placed on more advanced sensor-and IoT-interrelated technologies.…”

Section: Introductionmentioning

confidence: 99%

An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail

et al. 2022

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This paper studies shopper acceptance for using beacons in the purchase process. The main goal is to examine shopper response to beacon-triggered promotions and propose a model that would help retail practitioners plan the implementation of beacons in stores. The model was evaluated via an in-market test to examine the effects of beacon-triggered promotion on shopper attention, technology acceptance, and the decision to purchase. The test was conducted in Belgrade, Serbia in 10 representative stores where beacons were implemented with 10 twin control stores. The SimplyTastly mobile application was used for sending notifications. Furthermore, two more in-market beacon activations were analysed in Croatia and Bulgaria. The results showed that shoppers accepted beacon technology and that beacon-triggered promotion had a positive impact on shopper attention, purchase behaviour, and the decision to purchase. The results show that the proposed model could serve as a sound basis for the implementation of beacon technology in retail.

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“…The influence of the IoT on marketing practices was considered by De Cremer, Nguyen, and Simkin [16] via addressing the overlooked area of the dark side of the IoT. A smart marketing system based on IoT was proposed by Rajabi and Hakim [17] to help customers and shopping centers to interact with each other. The vision and challenges of advertising in the Internet of Things era was presented by Aksu et al [18].…”

Section: Introductionmentioning

confidence: 99%

IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product

Abdel‐Basset

Mohamed

Chang³

et al. 2019

Symmetry

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Many companies have observed the significant benefits they can get via using internet. Since then, large companies have been able to develop business transactions with customers at anytime, anywhere, and in relation to anything, so that we now need a more comprehensive concept than the internet. This concept is the Internet of Things (IoT). IoT will influence decision making style in various phases of selling, buying and marketing process. Therefore, every individual and company should know precisely what IoT is, and how and why they should incorporate it in their operations. This motivated us to propose a smart system based on IoT to help companies and marketers make a powerful marketing strategy via utilizing obtained data from IoT devices. Not only this, but the proposed system can also solve the problems which face companies and customers in online shopping. Since there are different types of the same product, and also different criteria for purchasing which can be different between individuals, customers will need a decision support system to recommend them with the best selection. This motivates us to also propose a neutrsophic technique to deal with unclear and conflicting information which exists usually in the purchasing process. Therefore, the smart system and neutrosophic technique is considered as a comprehensive system which links between customers, companies, marketers to achieve satisfaction for each of them.

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An intelligent interactive marketing system based-on Internet of Things (IoT)

Cited by 11 publications

References 14 publications

IoT applications and challenges in smart cities and services

IoT applications and challenges in smart cities and services

An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail

IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product

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