Analisis Faktor-Faktor Perilaku Konsumen Terhadap Keputusan Pembelian  

Abstract


 
 Understanding consumer behavior is very important for entrepreneurs, marketers, and advertising agencies. Understanding how and why consumers make buying decisions will be able to help marketers make the right decisions in their marketing. In this writing, using library research methods, namely research conducted through library materials in the form of scientific writings, journals, articles and research reports that have to do with the topic under study. The data collection technique used is by recording directly from sources of information related to this research.
 Keywords: Consumer Behavior, Purchase, Factors.

Pengaruh Komunikasi Interpersonal Salesman, Harga, dan Produk Kompetitor terhadap Keputusan Pembelian Produk Kopiko di Costumer Base Retail

“…definisi diatas, kebijakan mengenai harga sifat hanya sementara, berarti produsen harus mengikuti perkembangan harga dipasar dan harus mengetahui posisi perusahaan dalam situasi pasar secara keseluruhan. Sebagai salah satu elemen bauran pemasaran menurut Siregar & Aslami, (2022), harga membutuhkan pertimbangan cermat, sehubungan dengan sejumlah dimensi strategi harga yakni; pertama Harga merupakan penyataan nilai dari suatu produk (statement of value). Nilai adalah rasio atau perbandingan antara persepsi terhadap manfaat (perceived benefits) dengan biaya-biaya yang dikeluarkan untuk mendapatkan produk.…”

The impact of Viral Marketing on Purchase Intention mediated by Consumer Behavior (Study on Tiktok User of Management Students at Bhayangkara Jakarta Raya University)

“…According to Siregar (2022), Consumer behaviour or consumer behaviour is a study that investigates how an individual utilizes available resources.…”