Analisis Faktor-Faktor Yang Mempengaruhi Adopsi E Commerce Dan Pengaruhnya Terhadap Kinerja Umkm (Studi Kasus Umkm Di Wilayah Kota Semarang)

Hanum, Ayu Noviani; Sinarasri, Andwiani

doi:10.26714/mki.7.1.2017.1-15

Cited by 30 publications

(38 citation statements)

References 1 publication

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“…karena dari hasil uji statistik t bahwa nilai t hitung < t tabel (-1,912 < 1,98) dan tingkat signifikansi 0,05 (0,058 > 0,05). Hal ini juga diperkuat oleh (Hanum & Sinarasri, 2017) pada penelitianya yang menyatakan faktor lingkungan yang mencakup pengaruh eksternal, seperti tekanan dari supplier, pesaing dan dukungan eksternal lainnya tidak berpengaruh secara signifikan dalam pengaruhnya terhadap adopsi e-commerce. Sedangkan faktor kebijakan pemerintah (x4) secara parsial tidak berpengaruh signifikan terhadap hambatan penggunaan e-commerce.…”

Section: Nilai R Hitungunclassified

Faktor Lingkungan Eksternal yang Menghambat Penggunaan E-Commerce pada UMKM Kerajinan Kabupaten Sleman

Nurkhafidin

Fitriani

2021

JMBK

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During the last 10 years, MSMEs have been the engine of the regional economy with a type of business that has reached 92% of all types of businesses in DIY. According to DINKOPUKM Sleman, it is known that the number of MSMEs in the handicraft sector reached 2964, which was then interviewed by 30 MSMEs in Sleman Regency, there were 17% of business actors who had used e-commerce and still around 83% had not used e-commerce as a medium of buying and selling. The purpose of this study is to determine the influence of external environmental factors affecting the use of e-Commerce barriers to craft MSMEs in Sleman Regency. Data collection was carried out by observing, interviewing and distributing questionnaires to 120 owners of handicraft MSMEs in Sleman Regency who had not used e-Commerce. This study uses the Multiple Linear Regression method. Based on the results of data research, the factors that influence the barriers to the use of e-Commerce in handicraft MSMEs in Sleman Regency, seen from the coefficient, are the consumer factor of 3,.469. Technological factors, competitors and government policies do not affect barriers to e-Commerce use. Selama 10 tahun belakangan UMKM merupakan mesin penggerak ekonomi daerah dengan jenis usaha hingga mencapai 92% dari seluruh jenis usaha yang berada di DIY. Menurut DINKOPUKM Sleman diketahui jumlah UMKM pada bidang kerajinan mencapai 2964 yang selanjutnya diwawancara 30 UMKM di Kabupaten Sleman terdapat 17% pelaku usaha sudah memanfaatkan e-commerce dan masih sekitar 83% belum memanfaatkan e-commerce sebagai media jual beli. Tujuan dari penelitian ini yaitu mengetahui pengaruh faktor-faktor lingkungan eksternal yang menghambat penggunaan e-Commerce pada UMKM kerajinan di Kabupaten Sleman.Pengumpulan data dilakukan dengan cara observasi, wawancara serta menyebarkan kuesioner kepada 120 pemilik UMKM Kerajinan di Kabupaten Sleman yang belum menggunakan e-commerce. Penelitian ini menggunakan metode Regresi Linier Berganda. Berdasarkan hasil penelitian, faktor konsumen berpengaruh terhadap hambatan penggunaan e-commerce dilihat dari nilai koefisien sebesar 3,469. Faktor teknologi, faktor pesaing dan faktor kebijakan pemerintah tidak berpengaruh menghambat penggunaan e-commerce di UMKM Kerajian Kabupaten Sleman.

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Section: Nilai R Hitungunclassified

Faktor Lingkungan Eksternal yang Menghambat Penggunaan E-Commerce pada UMKM Kerajinan Kabupaten Sleman

Nurkhafidin

Fitriani

2021

JMBK

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“…In a highly competitive environment, managers are required to use the optimal technology for their company [16]. According to [12], the technological factors consist of several indicators, for example, the perceived benefits, suitability, and cost influence the decision to adopt ecommerce. [17] argue that perceived benefits are the main reason an organization wants to adopt e-commerce.…”

Section: Technologymentioning

confidence: 99%

“…Based on [12], one of the organizational aspect indicators is the company"s readiness to use technology. The preparedness indicates how far the technology infrastructure is compatible with the system and the technical ability to adopt e-commerce [12].…”

Section: Organizationmentioning

confidence: 99%

“…A company is a dynamic organization that uses adjustment to help them compete with others, including adopting e-commerce [11]. This role also includes resources preparation such as financial and workforce to transition from conventional business to ecommerce [12]. Besides technology and organization, the environment also holds a vital role in influencing businesses into adopting e-commerce.…”

Section: Introductionmentioning

confidence: 99%

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The Determinant Factors of Food and Beverage Small and Medium Industries Competitive Advantage that Mediated by E-Commerce Adoption Level in Bogor

Octora¹,

Kurniawan²,

Gultom³

et al. 2021

IJETAE

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The research aims to examine the determinant factors of culinary Small-and-Medium Industries (SMIs) competitive advantage that mediated by e-commerce adoption level in Bogor. This research uses a quantitative approach using Structural Equation Modelling. The primary data is collected using online questionnaires. The population size is 360 culinary SMIs that already used e-commerce. The sampling technique is using purposive sampling. The sample size determination method is using Slovin’s formula with 85% confidence level and the sample size in this study is 42 culinary founders. The data analyse using Smart PLS 3.0. Based on the data analysis, the top management is the only determine the SMIs to adopt e-commerce for each ecommerce adoption level. For adoption level 1, the ecommerce adoption affects growth and quality. For adoption level 2, the e-commerce adoption affects quality, growth, and differentiation. For adoption level 3, the e-commerce adoption affect growth. For adoption level 4, the e-commerce adoption affects growth, differentiation, quality, and cost reduction. the e-commerce adoption level, the cost reduction, company differentiation, sales growth, and quality. Keywords— Small-and-Medium Industry; culinary industry; e-commerce adoption level; TechnologyOrganization-Environment; competitive advantage

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“…Hubungan positif antara motivasi teknologi dan adopsi teknologi diperkuat dengan adanya manajemen yang menguntungkan. Pemilik bisnis dengan pengetahuan yang kuat tentang teknologi lebih mampu mengadopsi teknologi baru dan menerapkannya dengan cara yang memastikan pencapaian tujuan strategis (Hanum & Sinarasri, 2017).…”

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Rekonstruksi pemulihan kinerja pemasaran berbasis pemberdayaan pada pelaku usaha mikro kecil di Indonesia

Putra¹,

Budiantoro²,

Haziroh³

2021

JMM

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The Covid-19 pandemic has made most economic sectors, especially micro and small enterprises, stagnant and even bankrupt. This situation is what makes micro and small business enterprises change their sales strategy through digitalization schemes. The Covid-19 pandemic has indirectly prompted new changes in Indonesia's business style. Social media and marketplaces can become a new concept to make it easier for micro and small business actors to get more comprehensive marketing access. This study aims to initiate an ideal digital marketing adoption model for micro and small enterprise to restore economic conditions to their original state. The research method is an exploratory qualitative approach using primary data obtained from observations and interviews. The sampling technique used purposive sampling with the criteria of the sources being micro and small business actors assisted by the Department of Cooperatives and SMEs of Semarang, Surakarta, Grobogan, Pemalang, Purworejo. The flow of research analysis is data collection, data reduction, data presentation, and concluding. The results of this study indicate two alternative solution models, including training and startup development and training and scaleup development. The urgency of this research allows the government to carry out single submission online program management to minimize errors and monitor program progress. This solution model is expected to be a role model based on ta'awun (mutual relations) for other provincial governments in empowering micro and small business actors to become more optimal based on appropriate technology.

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Analisis Faktor-Faktor Yang Mempengaruhi Adopsi E Commerce Dan Pengaruhnya Terhadap Kinerja Umkm (Studi Kasus Umkm Di Wilayah Kota Semarang)

Cited by 30 publications

References 1 publication

Faktor Lingkungan Eksternal yang Menghambat Penggunaan E-Commerce pada UMKM Kerajinan Kabupaten Sleman

Faktor Lingkungan Eksternal yang Menghambat Penggunaan E-Commerce pada UMKM Kerajinan Kabupaten Sleman

The Determinant Factors of Food and Beverage Small and Medium Industries Competitive Advantage that Mediated by E-Commerce Adoption Level in Bogor

Rekonstruksi pemulihan kinerja pemasaran berbasis pemberdayaan pada pelaku usaha mikro kecil di Indonesia

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