Analisis Fitur dan Elemen Desain Kemasan Bakpia Kenes Terhadap Persepsi Konsumen

Pramesti, None Rachmadita Dwi; Susilawati, Susilawati

doi:10.36456/wahana.v73i2.4731

Cited by 4 publications

(3 citation statements)

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“…This study necessitated an analytical model for crafting a new contemporary product, ensuring the seamless integration of inspiration from the local Mamuli pattern culture of East Sumba woven fabric into the existing Kandunnu standing lamp. To achieve this, the VIEW model was employed, encompassing Visibility, Information, Emotional Appeal, and Workability (Pramesti, 2021). This study primarily focused on standing lamp, a contemporary product inspired by Mamuli pattern of East Sumba woven fabric.…”

Section: Implementation Stage Of Local Mamuli Pattern Cultural Elementsmentioning

confidence: 99%

“Mamuli” Pattern in East Sumba Woven Fabric as Inspiration For “Kandunnu” Standing Lamp Using the IMOE Method

Halim,

Joneurairatana,

Vongphantuset

et al. 2023

ISVS

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Inspiration is a crucial factor in the conception and development of innovative design products. In the contemporary creative world, an innovative product transcends mere aesthetic factors, encompassing intrinsic values. This study investigates a framework for transforming Mamuli pattern, found in East Sumba woven fabric, into a contemporary and innovative product, in the form of a standing lamp. This effort aimed to guide designers and design students in the precise and effective transformation of local culture. Innovation was done through materialization, observation and experimentation (IMOE). They were applied to cultural artifacts, structured across four levels, namely the inner, middle, outer, and experimental. The experimental element assumed a central role in the methodology. The inner level encompassed the meanings and symbols of the cultural artifact (Mamuli pattern), while the middle level involved its creative process. The outer level represented the physical appearance, including materials, colors, and ornaments. The experimental element involved the creative process of transforming the cultural artifact into a contemporary form. The experiment targeted designers and design students, facilitating the creation of contemporary products through a culturally-sensitive transformation, fostering innovations. Developed through an ethno-mathematical theory and experimental folding techniques, it generated experimental innovative product designs. It transformed Mamuli pattern from East Sumba woven fabric into Kandunnu standing lamp, drawing inspiration from both the outer and inner levels.

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Section: Implementation Stage Of Local Mamuli Pattern Cultural Elementsmentioning

confidence: 99%

“Mamuli” Pattern in East Sumba Woven Fabric as Inspiration For “Kandunnu” Standing Lamp Using the IMOE Method

Halim,

Joneurairatana,

Vongphantuset

et al. 2023

ISVS

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“…Masih pada Siswanto (2022) desain kemasan yang menarik sesuai dengan tema yang diusung produsen akan menampilkan kesan produk dengan estetika untuk membranding produk yang dimiliki. Kemasan memiliki beberapa persyaratan agar dapat dikatakan baik yaitu (1) berguna sebagai tempat, (2) menarik, (3) dapat melindungi produk, (4) praktis, (5) menimbulkan harga diri, (6) ketepatan ukuran, (7) efisiensi pengangkutan (Santoso dalam Pramesti, 2021). Kemasan harus berguna sebagai tempat atau wadah produk.…”

Section: Gambar 4 Pemateri Mempraktikkan Salah Satu Metode Pengemasanunclassified

Potensi Wirausaha Produk Olahan Dari Komoditas Lokal Berskala Home Industri Di Desa Banjar Kemuning

Arsana

Nabila²,

Selek³

et al. 2023

pancasona

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Pengabdian ini bertujuan memberikan penyuluhan kepada masyarakat di Desa Banjar Kemuning, Kecamatan Sedati, Kabupaten Sidoarjo tentang meningkatkan potensi wirausaha melalui branding produk pada pengemasan dan pemasaran produk hasil olahan komoditas lokal. Beberapa masyarakat Desa Banjar Kemuning telah memproduksi olahan hasil komoditas lokal namun terkendala dari segi pemasaran produk yang jika ditinjau lebih jauh permasalahan dasar pada produk tersebut berawal dari kemasan produk yang kurang menarik dan label yang kurang sesuai dengan peraturan yang telah ditetapkan oleh pemerintah. Sehingga tim pengabdian berupaya untuk memberikan solusi berupa penyuluhan cara pengemasan dan pelabelan produk serta strategi pemasaran. Metode yang digunakan berupa perencanaan, pelaksanaan, dan evaluasi. Hasil pengabdian ini menunjukkan adanya antusiasme yang cukup tinggi dari masyarakat untuk berupaya memperbaiki kemasan dan label produknya serta berkeinginan untuk mengembangkan pemasaran produknya. Keinginan untuk memperbaiki kemasan dan label serta pemasaran produk setelah diselenggarakannya pelatihan ini menandakan bahwa pelatihan ini telah berhasil. Saran untuk mitra adalah dapat memproses pengajuan nomor PIRT maupun BPOM produk olahan agar tercatat dan terjamin keamanan pangannya.

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“…Ukuran kemasan harus sesuai dengan produk sehingga dapat menjaga produk secara aman dan efisien [3]. Bentuk kemasan juga dapat mempengaruhi persepsi konsumen terhadap produk K dan fungsinya [4]. Bahan kemasan juga menjadi pertimbangan penting lainnya, karena tidak hanya mempengaruhi daya tahan dan perlindungan produk, tetapi juga berkontribusi pada daya tarik estetika secara keseluruhan [5].…”

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Analisis Elemen Kemasan Sekunder Pembalut Dengan Metode Rough Set

Araminta,

Sari,

Muryeti

2024

SST

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A common problem often encountered in sanitary napkin packaging is inadequate product protection. Failure to open or reseal the packaging and the use of materials that cannot be reused are complaints from 97% of consumers regarding sanitary napkin products currently on the market. This research aims to analyze packaging design elements according to consumer preferences. In this research, the Kansei Engineering and Rough Set methods were used. Kansei Engineering has the advantage of being able to translate consumer emotions into design elements. The design element analysis process is carried out using the Rough Set method. The research results obtained consumer emotions in the form of 19 Kansei words and 29 packaging samples as design references. Analysis of sanitary napkin packaging design elements obtained recommendations in the form of cardboard material, folding cardboard packaging type, no additional features, box body, opening type with flap, medium size, feminine design, script typography, and image elements in the form of pictures and illustrations. This research succeeded in proving Kansei Engineering's ability to produce packaging designs according to consumer preferences through quantitative data analysis.Keywords - Model Kano, Rough Set, Design Element, Packaging

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Analisis Fitur dan Elemen Desain Kemasan Bakpia Kenes Terhadap Persepsi Konsumen

Cited by 4 publications

References 0 publications

“Mamuli” Pattern in East Sumba Woven Fabric as Inspiration For “Kandunnu” Standing Lamp Using the IMOE Method

“Mamuli” Pattern in East Sumba Woven Fabric as Inspiration For “Kandunnu” Standing Lamp Using the IMOE Method

Potensi Wirausaha Produk Olahan Dari Komoditas Lokal Berskala Home Industri Di Desa Banjar Kemuning

Analisis Elemen Kemasan Sekunder Pembalut Dengan Metode Rough Set

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