2022
DOI: 10.29040/jie.v6i1.4389
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Analisis Green Produk, Green Marketing Dan Green Knowladge Di Kota Semarang

Abstract: This study aims to analyze how big the consumer's decision in using The Body Shop product in the city of Semarang. The sample used in this study was 100 people using the accidental sampling method, namely the method in selecting the sample. In this study, purchasing decisions were significantly influenced by green product, purchasing decisions are significantly influenced by Green Marketing, purchasing decisions are significantly influenced by Green Knowledge. Keywords: Green product, Green Market… Show more

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“…The phenomenon above shows that the problem of information about the environment that is disseminated in the mass media is one of the essential issues to be analyzed. If reviewed again with previous studies, these environmental problems are caused by humans who lack concern for protecting nature (Yuliana & Pantawis, 2022a). Until now, environmental issues have become essential for the whole world, along with the many problems that threaten human life, such as the depletion of the ozone layer, and water and soil pollution (Yuliana & Pantawis, 2022b).…”
Section: Introductionmentioning
confidence: 96%
“…The phenomenon above shows that the problem of information about the environment that is disseminated in the mass media is one of the essential issues to be analyzed. If reviewed again with previous studies, these environmental problems are caused by humans who lack concern for protecting nature (Yuliana & Pantawis, 2022a). Until now, environmental issues have become essential for the whole world, along with the many problems that threaten human life, such as the depletion of the ozone layer, and water and soil pollution (Yuliana & Pantawis, 2022b).…”
Section: Introductionmentioning
confidence: 96%
“…Environmental issues are becoming increasingly important for the whole world. More and more problems threaten human life, such as the depletion of the ozone layer, water pollution, and soil pollution (Yuliana & Pantawis, 2022). Environmental issues concern the public, especially the millennial generation, who will receive the impact of this ecological damage in the future.…”
Section: Introductionmentioning
confidence: 99%