Analisis Keberlanjutan Model Integrasi Lebah Dengan Kebun Kopi (Sinkolema) Dalam Rangka Peningkatan Produksi Madu dan Biji Kopi

This study aims to formulate a strategy marketing of honey in Bengkulu city and analyze the market segmentation of honey in the city of Bengkulu. The study was conducted from October to Desember 2016 with 8 honey outlets in Bengkulu city. The data analysis was using descriptive analysis of the validity and reabilitas from atributes of the marketing as well as a marketing test by using SWOT analysis. SWOT analysis on the marketing of honey in the city of Bengkulu on charateristics that consumers get value (X= 3.4537 ; Y= 0.8260) which is located in quadran I, wich is supporting the aggresive policies (growth-oriented strategy) or use a strategy strength-oppurtunity(strategy-so). Based on the choice of strategy (strategic choice) in marketing. The marketing strategy in increasing sales volume of honey products, maximize the promotion of superior products, especially local honey, a more active approach the market segments and potential customers, and work hard to maintain and sustain consumer confidence. The marketing strategy in the future, among other ; Increased product sales and promotional activites and marketing distribution, making consumer services (customer care), and add the product variance.

Section: Berbagai Kekayaan Alam DIunclassified

Strategi Pemasaran Madu Berdasarkan Karakteristik Konsumen di Kota Bengkulu

Suherman¹,

Kadarsih²,

Gusmantoro³

2017

“…Masyarakat mengenal dengan baik madu yang dihasilkan dari budidaya lebah madu khususnya jenis lokal Apis cerana (Saepudin, 2013). Mereka mengenal budidaya lebah madu dalam bentuk dan teknik sederhana sejak tahun 1970 an.…”

Section: Pendahuluanunclassified

“…Disamping itu permintaan terhadap madu dari dalam negeri sebesar 3.150 ton/tahun masih belum terpenuhi sehingga Indonesia mengimpornya dari Vietnam, RRC dan Australia sebesar 250-580 ton/tahun (Saepudin, 2013). Di Kecamatan Selupu Rejang Kabupaten Rejang Lebon saat ini ada beberapa masyarakat yang membudidayakan lebah madu A.cerana.…”

Section: Pendahuluanunclassified

Perbandingan Produksi Lebah Madu Apis cerana pada Dua Sistem Integrasi yang Berbeda di Kabupaten Rejang Lebong

Pasaribu¹,

Putranto²,

Sutriyono³

2017

This study aims to compare the production and population of honey bee A. cerana in two different integration systems, integration in tomato plants and in strawberry plants located in Rejang Lebong Regency. The research was conducted by survey method, the respondents were honey bee farmers with the integration system with the number of 9 people, data collected include the production of honey on tomato plants and the production of honey on strawberry plants. Supporting data collected include breeder characteristics and general condition of research location, data collected by interviews, filling of breeder data, and direct observation and literature study. The results showed that the comparison of production and the population of honey bee A.cerana integrated in tomato plants and in strawberry plants, obtained the average production of honey on the integration of tomato plants is 2.722 liters/stup/year, and on the integration of strawberry plants is 3.96 liters/stup/year. The conclusion of the study is the production and productivity of honey bee A.cerana of each bee colony shows no difference because the source of feed is below 1000 m radius, meaning each member of bee colony has equal opportunity to get the same feed with adequate amount.

“…Madu telah lama menjadi bagian dari kehidupan masyarakat Indonesia, khususnya yang tinggal di pedesaan dan sekitar hutan. Mereka mengenal dengan baik madu yang dihasilkanbudidaya lebah madu, khususnya jenis lokal Apis cerana maupun madu hutan A. dorsata (Saepudin, 2013). Mereka mengenal budidaya lebah madu dalam bentuk dan teknik sederhana (Salmah, 1992 (Hadisoesilo, 1992dan Soekartiko, 2009…”

Section: Pendahuluanunclassified

Identikasi Permasalahan Perlebahan sebagai Dasar Pengembangan Usaha Madu di Provinsi Bengkulu

Saepudin

2015

Self Cite

Honey beekeeping in Bengkulu has been practiced mainly by bee farmers; nevertheless, the honey productivity is considerably low in both quantity and quality. To identify problems of beekeeping from beekeeper perspectives, we conducted a case study in Kepahiang, Seluma and Bengkulu Tengah Regences, Bengkulu Province. Identification was carried out by interviewing respondents selected based on the method of purposive sampling from those three regencies. There were five main problems in beekeeping. The difficulties to find high productive bee queens and the unavailability of funding were the major problems faced by beekeepers, each stated by 70.19% and 48.34% respondent opinions, followed by the lack of technical advisory (45.40%), and extension services concerning beekeeping value (27.20%) the low capability bee keeping and harvesting method (22.07%). It can be concluded that finding high productive bee queen and problem of funding are two major obstacles for the development of bee keeping in Bengkulu. Eventhough, the beekeeping capabilities of farmer is absolutely need to be inproved.Keywords: beekeeping, identification, proposed solutions, problem, Bengkulu ABSTRAKPerlebahan di Bengkulu dihadapkan pada rendahnya produktivitas dan kualitas. Oleh karena itu dipandang perlu dilakukan penelitian mengidentifikasi permasalahan yang dihadapi. Penelitian dilaksanakan di 3 kabupaten, Kepahiang, Seluma, dan Bengkulu Tengah, Provinsi Bengkulu. Identifikasi dilakukan dengan cara wawancara dan peninjauan langsung terhadap responden yang dipilih secara purposive sampling ke lapangan. Dari hasil identifikasi ditemukan bahwa terdapat lima katagori permasalahan perlebahan di Provinsi Bengkulu, yaitu persoalan bibit dan dana masing masing 70,19% dan 48,34%, penyuluhan (45,40%), pembinaan teknis (27,20%), bibit/induk ratu, dan tehnis budidaya serta panen (22,07%). Dapat disimpulkan bahwa masalah yang paling penting untuk meningkatkan produktivitas dan kualitas madu di Bengkulu adalah dengan cara menyediakan bibit/ratu lebah A. mellifera, menyediakan dana, pembinaan/pelatihan, penyuluhan dan meningkatkan tehnik budidaya lebah mulai dari pemeliharaan, mengatasi hama , pemanenan sampai pasca panen.Kata kunci: perlebahan, identifikasi, mengatasi masalah, Bengkulu PENDAHULUANMadu telah lama menjadi bagian dari kehidupan masyarakat Indonesia, khususnya yang tinggal di pedesaan dan sekitar hutan. Mereka mengenal dengan baik madu yang dihasilkanbudidaya lebah madu, khususnya jenis lokal Apis cerana maupun madu hutan A. dorsata (Saepudin, 2013). Mereka mengenal budidaya lebah madu dalam bentuk dan teknik sederhana (Salmah, 1992).