Analisis Pemasaran Jambu Mete Di Kabupaten Muna Provinsi Sulawesi Tenggara

Nurdiyah, Nurdiyah; Fariyanti, Anna; Jahroh, Siti

doi:10.21082/ip.v23n1.2014.p85-94

Cited by 5 publications

(6 citation statements)

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“…The final consumer of cocoa beans is far from production centres (overseas). There must be a transparent distribution chain from farmers to industries made from cocoa beans, coupled with production and quality problems [12]. Therefore, price behaviour tends to be dominated by the interests of wholesalers and exporters.…”

Section: Gambier Marketting Monopoly Indexmentioning

confidence: 99%

Analysis of gambier monopoly index in West Sumatra Province

Hendri

Fairuzi

2023

IOP Conf. Ser.: Earth Environ. Sci.

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Gambier production in Indonesia comes from smallholder plantations. West Sumatra Province is the leading producer of gambier, with a supply of around 80-90 per cent of the total national gambier production. Based on empirical data, when the selling price of gambier exports increases or fluctuates, the selling price of gambier farmers does not increase as much as the price increase at the level of exporter traders. This condition creates marketing inefficiency. The monopoly index (MPI) is one way to measure marketing efficiency based on the performance of each marketing agency. In this regard, the current business environment is also affected by the Covid-19 pandemic. This study analyzed the monopoly level on the Gambier marketing channel in West Sumatra during the covid 19 pandemic. A survey was conducted in this study. The type of data used in this research is cross-section data. Respondents in this study were gambier farmers, gambier traders, and gambier exporters in Padang City, Lima Puluh Kota, and Pesisir Selatan Regency. The analytical method used in this study is using the Lerner index. Based on the analysis of the monopoly index, it is known that exporters have an enormous monopoly index value compared to other marketing institutions, where the collecting trader has a monopoly index of 4.84, inter-regional traders have 2.09, and exporters have 12.81 MDI. These values showed that exporters dominate gambier marketing in West Sumatra Province. The strong position of exporters in determining prices and marketing gambier is also influenced by cooperation with inter-regional traders (IRT).

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Section: Gambier Marketting Monopoly Indexmentioning

confidence: 99%

Analysis of gambier monopoly index in West Sumatra Province

Hendri

Fairuzi

2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…Data Primer diperoleh dengan cara observasi dan wawancara. Metode analisis data yang digunakan dalam penelitian ini dilakukan secara deskriptif kuantitatif meliputi analisis nilai tambah metode hayami (Sudiyono, 2004) dan analisis SWOT (Rangkuti, 2015).…”

Section: Metodeunclassified

Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Siwalan di Desa Hendrosari, Kecamatan Menganti, Kabupaten Gresik

Amalia

Widayanti

Atasa

2023

JIUBJ

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The purpose of this study was to analyze the added value of siwalan dawet and legen siwalan products in Hendrosari Village, Menganti District, Gresik Regency and to analyze the strategy of developing Siwalan agroindustry in Hendrosari Village, Menganti District, Gresik Regency. The data analysis method used in this study was descriptive quantitative, covering the data processing stage and descriptive data interpretation. The analysis used consisted of value added analysis of the hayami method and SWOT analysis. The results obtained from this study are the added value resulting from processing siwalan fruit into siwalan dawet is higher than the added value from processing siwalan sap into siwalan legen. %, while the added value from processing siwalan sap into siwalan legen is IDR 1,000/bottle or 29%. The SWOT analysis shows the IFAS value of 3.05 and the EFAS value of 2.78. This value is in quadrant IV (stability growth), in the internal external matrix including the White Area, so the strategy that can be done is the S-O strategy. The S-O strategy is a strategy used to maximize the strengths and opportunities of the Siwalan agroindustry. The strategy that can be used is to strengthen relations with suppliers to maintain the availability of raw materials, maintain the existing market and expand the reach of market share, increase the production capacity of dawet siwalan.

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“…Pada tahun 2015, Indonesia mengekspor 104.647 t mete senilai 184.395 ribu US$ yang menjelaskan pentingnya kacang mete untuk perekonomian nasional [2] . Peluang ini tidak dapat digapai karena produksi yang rendah, pendapatan rendah dan sistem pemasaran yang tidak efisien dan posisi tawar petani lemah sehingga harga jual di tingkat petani rendah [4] .…”

Section: Hasil Dan Pembahasan Jambu Mete (Anacardium Occidentale L)unclassified

Profil Komoditas Kacang Mete dan Jagung di Pulau Muna Provinsi Sulawesi Tenggara

Hindersah

Rahmi²

2020

Agrologia

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Bentang lahan perbukitan batu gamping dikenal dengan nama bukit karst di Pulau Muna menumbuhkan tanaman lokal Jambu Mede (Anacardium occidentale L.) yang menghasilkan kacang mete. Wilayah karst ini juga mendukung pertumbuhan tanaman pangan lokal seperti jagung. Produk lokal ini perlu dipertahankan untuk menggerakan ekonomi masyarakat dan memberikan identitas Pulau Muna sebagai penghasil kacang mete dan jagung. Jambu Mete dan jagung adalah komoditas unggulan di Pulau Muna. Artikel ini menjelaskan kondisi budidaya serta potensi ekonomi jambu mete dan jagung di Pulau Muna.. Namun untuk mencapai produksi dan nilai jual optimalnya, adopsi teknologi di kebun dan pasca panen terutama kacang mete masih perlu ditingkatkan.Kata kunci: Jagung, Kacang Mete, Muna, Produk Lokal, Produktivitas.

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Analisis Pemasaran Jambu Mete Di Kabupaten Muna Provinsi Sulawesi Tenggara

Cited by 5 publications

References 0 publications

Analysis of gambier monopoly index in West Sumatra Province

Analysis of gambier monopoly index in West Sumatra Province

Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Siwalan di Desa Hendrosari, Kecamatan Menganti, Kabupaten Gresik

Profil Komoditas Kacang Mete dan Jagung di Pulau Muna Provinsi Sulawesi Tenggara

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