The Javan Lutung (Trachypithecus auratus; Vulnerable -IUCN Red List) is a primate endemic to the islands of Java, Bali and Lombok in Indonesia. In East Java, Javan Lutung is found in the Bromo-Tengger-Semeru National Park (BTSNP). With increasing pressure toward this species and its habitat, it is important to develop conservation strategies. Place-based pedagogy presents opportunities to allow students to increase their appreciation of their local environment and foster ecological literacy. Using SWOT analysis, this study aims to recommend strategies for a placebased pedagogy in primary schools based on K13 Curriculum. To conduct the SWOT analysis, we reviewed the K13 curriculum and we collected data on stakeholders' perception, Javan Lutung distribution, and potential education sites. Our study suggests that Javan Lutung and forest conservation education is feasible to be implemented using the place-based pedagogy approach with collaborations among schools, teachers, non-government organizations and BTSNP. There are numerous themes from Grade 1st to Grade 6th relevant with fauna and flora conservation. Our reviews of the Indonesian national curriculum indicated that the K13 curriculum provides opportunities for students and teachers to be more locally contextual in their learning process. Conservation education practitioners should tap into this good opportunity in order to answer the challenge of ineffective environmental education in the formal education sector in Indonesia.