Analisis Semiotika Logo Rumah Makan Patinku

John, John; Asril, Asril; Waspada, Agung Eko Budi

doi:10.22303/proporsi.3.1.2017.33-43

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Logo berperan sebagai media promosi yang tidak dapat disepelekan, karena mampu mengkomunikasikan pesan dan kesan yang memberikan keuntungan besar dan ketenaran bagi perusahaan di waktu yang akan datang (Kusmiati, 1999). Berdasarkan penelitiannya, John, dkk menyatakan bahwa terdapat beberapa unsur dalam pembuatan logo, yaitu representasi simbol-simbol, tipografi, dan warna untuk menunjukkan keunikan dari perusahaan (John, 2017).…”

Section: Pendahuluanunclassified

See 1 more Smart Citation

Semiotika Visual Logo Bumbu Bamboe dan Perannya Sebagai Identitas Perusahaan

Permana

Yusmawati

2022

sosio

View full text Add to dashboard Cite

The use of logos is often associated with the company's strategy in conveying its business message. Through logos, companies can form an image, identity, and understanding of the community. Logos are generally used by companies as an identity to distinguish them from other companies. The logo is a form of representation of the company's vision and mission that has signs in it. This sign consists of several visual elements, such as line, shape, space, and color. In order to be able to analyze the sign system and the meaning contained in the logo, we need a method so that the meaning contained behind the symbol can be understood. This method is called semiotics. In this study, researchers examined the Bumbu Bamboe logo using a qualitative approach and Charles Sanders Peirce's semiotic method. Pierce distinguishes the relationship between signs and their references into three types of relations, namely: icons, indexes, and symbols. The signs that the author analyzed are pictures of stems and leaves, the words “bamboe”, the words “Since 1968”, and the words “Authentic Recipes”. The role of the Bumbu Bamboe logo is as a corporate identity that describes the company's vision, mission, and goals.

show abstract

Section: Pendahuluanunclassified

“…Kemudian terdapat warna kuning agar dapat menggugah selera makan orang yang melihatnya. Melalui logo dari Rumah Makan Patinku, masyarakat dapat mengetahui visi dan misi yang ingin disampaikan (John dkk, 2017).…”

Section: Pendahuluanunclassified

Semiotika Visual Logo Bumbu Bamboe dan Perannya Sebagai Identitas Perusahaan

Permana

Yusmawati

2022

sosio

View full text Add to dashboard Cite

show abstract

“…Visual semiotics is the layers of expression/senses (signifier) especially visually, whose meaning emerge through the layers of meaning (signified) visually. John [6] starting from this semiotic view, if all social practices can be considered as language phenomena, then everythingincluding works of visual communication designcan also be seen as signs.…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Visit Beautiful West Sumatra 2023 Logo Work Through Visual Semiotics Approach

Ananta

Satria

2023

JADAM

View full text Add to dashboard Cite

Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach. Research methods: This study is qualitative using descriptive methods. Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation. Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.

show abstract

Perancangan Iklan Layanan Masyarakat ”Hargai Hak Pejalan Kaki” di Kota Medan

John¹,

Bintarto²

2021

nirmana

View full text Add to dashboard Cite

Berjalan merupakan kegiatan yang dilakukan setiap saat oleh manusia, namun berjalan kaki di kota Medan mungkin saat ini menjadi kegiatan yang kurang aman dan nyaman. Hal ini dikarenakan hak-hak pejalan kaki di Kota Medan diambil oleh para pengendara kendaraan bermotor seperti, trotoar yang menjadi parkir liar oleh oknum-oknum tertentu, trotoar yang dipakai sebagai jalur sepeda motor, trotoar sebagai tempat berjualan pedagang kaki lima, dan zebra cross jadi tempat pemberhentian lampu merah yang seharusnya para pengendara berhenti di belakang garis zebra cross. Penelitian ini menggunakan metode pengumpulan data kualitatif dan kuantitatif dalam mengumpulkan data visual dan data-data yang diperlukan. Penelitian ini juga menggunakan metode analisis data 5W dan 1 H untuk merancang kampanye sosial ini. Hasil dari perancangan ILM ini berupa poster, plang jalan, beberapa merchendise (pin, gantungan kunci, kaos, goodie bag, stiker). Tujuan dari perancangan ILM ini adalah untuk menyadarkan para pengendara kendaraan bermotor agar lebih menghargai hak-hak pejalan kaki di Kota Medan.

show abstract

Analisis Semiotika Logo Rumah Makan Patinku

Cited by 3 publications

References 0 publications

Semiotika Visual Logo Bumbu Bamboe dan Perannya Sebagai Identitas Perusahaan

Semiotika Visual Logo Bumbu Bamboe dan Perannya Sebagai Identitas Perusahaan

Analysis of the Visit Beautiful West Sumatra 2023 Logo Work Through Visual Semiotics Approach

Perancangan Iklan Layanan Masyarakat ”Hargai Hak Pejalan Kaki” di Kota Medan

Contact Info

Product

Resources

About