Analisis Strategi Financial Technology Peer-to-Peer Lending Pt Crowde Membangun Bangsa Sebagai Permodalan Pertanian Digital

Abstract

<p align="justify"><em>Capital is one of the most important factors in conducting a business. These days, farmers are still struggling to access loans as their capital from financial institutions due to complex requirements to fulfill and wholesalers that are not </em><em>profitabl</em><em>e for farmers. The solution to this problem is the utilization of financial technology with </em><em>a </em><em>Peer-to-Peer Lending system. PT CROWDE Membangun Bangsa is one of the start-ups that conducted a Peer-to-Peer Lending system in Indonesia. </em><em>T</em><em>his study aimed to identify the strategy that </em><em>the </em><em>company use</em><em>s</em><em> to distribute digital capital to farmers by using SOAR analysis. SOAR analysis focuses on the strength and results the</em><em> </em><em>company wants to achieve and creates </em><em>a </em><em>strategy to increase farmers’ productivity and company profits. The results of this study were strategies the company can apply to increase farmer’s productivity by creating a program with farmers to adjust the agriculture practices theoretically and practically, empower farmers to do </em><em>the </em><em>post-harvest process, and increase partnership with other institutions to supply agriculture inputs and human resources such as agronomist.</em><em></em></p>

The role of bank and startup fintech P2P lending in supporting financial credit for Indonesian farmers

“…As such, the socio-cultural factors of different regions significantly influence the characteristics of farmers, leading to varying farming practices and business activities, including how they access funding. For instance, farmers in the western and eastern regions of Indonesia adopt different farming methods and show varying levels of confidence in their business activities, which impacts the approach P2P lending fintech startups take when recommending pesticides as one form of funding distribution to farmers in these diverse areas (Palupi et al, 2021).…”

“…After securing investors, the Fintech P2P lending startup offers various business models, including a capital lending system for procuring agricultural resources and production inputs such as seeds, fertilizers, pesticides, and labour. Additionally, a return scheme is provided that aligns with the specific conditions and commodities of the agricultural sector (Palupi et al, 2021).…”

“…A particularly innovative aspect of their financing scheme is the option for capital repayment to be made in the form of produce tonnage or harvest yields, simplifying farmers' repayment process. These practices position P2P lending fintech startups as significant contributors to enhancing the productivity and sustainability of the agricultural sector (Hudaefi, 2020;Palupi et al, 2021;Widiastuti et al, 2018).…”