Analisis Strategi Marketing Terhadap Minat Konsumen Dalam Penggunaan Jasa Keuangan Pospay Pada Pt Pos Indonesia (Persero) Regional I Sumatera

Dewi, Mutia Sari; Aslami, Nuri

doi:10.55047/transekonomika.v2i4.148

Cited by 2 publications

(2 citation statements)

References 9 publications

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“…Hingga transaksi digital menggunakan QRIS. Kehadiran Pospay bertujuan untuk memberikan kemudahan layanan keuangan kepada masyarakat [3]. Masyarakat yang merasa senang dengan pelayanan akan menjadi pelanggan dalam perusahaan [4].…”

Section: Pendahuluanunclassified

Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay

Romadhoni

Surianto

2022

ekobistek

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The implementation of the attention, interest, desire and action strategy or known as AIDA is a model that can convey the quality of a good message on a product, one of which is the Pospay financial application which is a new breakthrough from PT Pos Indonesia's digital transformation. Pospay implements an integrated direct payment system, known as SOPP (System Online Payment Point), where people can process financial transactions quickly. Starting from sending money, payment services and virtual accounts, bill payments. Up to digital transactions using the Quick Response Code Indonesia Standards (QRIS). The presence of Pospay aims to provide easy financial services to the public. The purpose of this study was to analyze the application of the AIDA strategy to the Pospay application at PT Pos Indonesia KCU Malang. The research method used in this study is a descriptive qualitative method. The results showed that the application of the AIDA strategy to the Pospay financial application at PT Pos Indonesia KCU Malang was the right strategy, especially Pospay was one of the new innovations that made it easier for the public to make financial transactions and PT Pos Indonesia KCU Malang continued to make efforts to introduce the Pospay application with the AIDA study.

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Section: Pendahuluanunclassified

Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay

Romadhoni

Surianto

2022

ekobistek

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“…Here the application is called POSPAY which has the main goal of being able to shorten time by making several payments at just one time. (Dewi & Aslami, 2022) The role of Marketing, Strategy is very important because it is a first impression to consumers in order to create trust in potential users. This is done by providing reliable information and effects to connect product companies with consumer needs and concerns.…”

Section: Introductionmentioning

confidence: 99%

The Role of Marketing Strategy to Increase Brand Trust in the "Pospay" at PT POS Indonesia Malang

Safaraz,

Sukaris

2023

INNOVATION

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Pospay application is growing quite rapidly both internally and externally, so it requires several marketing strategies so that it can influence Brand Trust from the Pospay Application. So, good integrated financial services are needed so that PT Pos Indonesia (Persero) can carry out transactions where previously one person could only carry out one transaction, but PT. Pos has carried out innovations that can provide benefits to society. In this case PT. Pos presents an application offered to consumers to facilitate transactions. Here the application is called POSPAY which aims to provide easy financial services to public which is fixed relevant with changing times in the digital era. The main goal is to shorten time by making several payments at just one time. This study uses a qualitative method, technique data collection using direct observation and interviews with Managers/Staff Financial Services. This observation was carried out in a flexible discussion. The subjects and place of this research are employees of PT Pos Indonesia (Persero) Regional 5 Malang. From the results of observations and interviews, the author can conclude that marketing strategies are able to increase public trust in PT. Pos Indonesia through the Pospay application, such as holding workshop events, sponsoring various events related to transactions, and collaborating with various products outside the company.

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Analisis Strategi Marketing Terhadap Minat Konsumen Dalam Penggunaan Jasa Keuangan Pospay Pada Pt Pos Indonesia (Persero) Regional I Sumatera

Cited by 2 publications

References 9 publications

Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay

Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay

The Role of Marketing Strategy to Increase Brand Trust in the "Pospay" at PT POS Indonesia Malang

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