In determining the marketing strategy, we must be able to determine which consumers we can serve and meet their needs well and the company's way to convey their value to these consumers. This study aims to find out what marketing strategies are carried out by PT Pos Indonesia (Persero) Regional I Sumatra on consumer interest in using Pospay financial services. This research model uses an approach with observation and interview methods and involves 2 people. The results of this study are by providing information about products to the public, promotional activities through events, and also sponsorships, encouraging people to use pospay by introducing pospay services, the convenience provided by PT. Pos Indonesia to the public to use Pospay services, optimizing efforts in expanding the marketing target of Pospay products as well as another service of PT Pos Indonesia.

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This study aims to determine the effect of promotion, religiosity, motivation on the performance of employees of PT Pos (Persero) Regional I Sumatra, both directly and indirectly. The method used in this study used quantitative methods by taking 30 respondents from PT Pos (Persero) Regional I Sumatra employees who were selected as research samples through non-probability sampling techniques, the sampling used in this study was saturated sampling. The questionnaire used hypothesis testing with SPSS software version 25 and the data analysis method used Path Analysis. The results of the study prove that promotion has an effect on employee performance at PT Pos Indonesia (Persero) Regional I Sumatra, religiosity has no effect on employee performance at PT Pos Indonesia (Persero) Regional I Sumatra, promotion has an effect on motivation at PT Pos Indonesia (Persero) Regional I Sumatra, Religiosity does not affect motivation at PT Pos Indonesia (Persero) Regional I Sumatra, Motivation influences employee performance at PT Pos Indonesia (Persero) Regional I Sumatra, Promotion through motivation as an intervening variable does not affect employee performance, Religiosity through motivation as an intervening variable does not affect employee performance, promotion and religiosity through motivation simultaneously influence employee performance at PT Pos Indonesia (Persero) Regional I Sumatra.

Lumnitzera racemosa tumbuh luas di hutan bakau di daerah tropis, menjanjikan potensi sumber daya untuk digunakan manusia sebagai bahan farmakalogi dari senyawa bioaktif yang terkandung di dalamnya. Penelitian sebelumnya menunjukkan ekstrak L. racemosa berpotensi sebagai antimikroba, antihipertensi, anti diare, dan antioksidan. Tujuan penelitian ini adalah untuk mengetahui karakteristik senyawa bioaktif dan juga mengetahui aktivitas antibakteri dan antioksidan pada ekstrak daun mangrove L. racemosa asal Pantai Teluk Awur dan Pantai Blebak, Jepara, Jawa Tengah. Metode ekstraksi menggunakan maserasi bertingkat dengan tiga pelarut berbeda berdasarkan kepolarannya. Uji fitokimia dan Analisa Metabolite Finger Printing dengan TLC (Thin Layer Chromatography) dilakukan untuk mengetahui senyawa bioaktif yang terkandung dalam daun mangrove L. racemosa, untuk mengetahui aktivitas biologis yaitu aktivitas antibakteri digunakan metode agar well dengan menggunakan empat bakteri MDR (Multi Drug Resistance), sedangkan uji aktivitas antioksidan menggunakan metode DPPH (2,2-difenil-1-pikrilhidrazil). Hasil uji fitokimia menujukkan senyawa bioaktif ekstrak daun L. racemosa yang meliputi alkaloid, flavonoid, fenol hidrokuinon, dan steroid. Analisa Metabolite Finger Printing dengan uji TLC menunjukkan senyawa bioaktif yang terkandung antara lain: terpenoid, fenol, dan alkaloid dan positif menunjukkan aktivitas antioskidan. Aktivitas antibakteri, menunjukkan hasil negatif yaitu tidak terbentuknya zona hambat pada ke empat bakteri. Aktivitas antioksidan dilihat dari nilai IC50 daun L. racemosa Pantai Teluk Awur menujukkan nilai IC50 paling baik adalah ekstrak metanol 161,606 ppm (lemah) sedangkan pada lokasi Pantai Blebak menunjukkan nilai IC50 yang berpotensial pada ekstrak etil asetat 17,441 ppm (sangat kuat). Daun mangrove L. racemosa Pantai Teluk Awur dan Pantai Blebak memiliki potensi untuk bidang farmakologi dilihat dari hasil aktivitas senyawa bioaktif yang terkandung dalam daun L. racemosa. Lumnitzera racemosa grows widely in mangrove forests in the tropics, promising potential resources for pharmaceutical ingredients from the bioactive compounds contained in it. Previous studies have shown the extract may have biological activities such as antimicrobial, antihypertensive, antidiarrheal, and antioxidant. The purpose of this study was to determine the bioactive antibacterial compounds and also to determine the activity and antioxidants in the extract of the mangrove leaves of L. racemosa from Teluk Awur Beach and Blebak Beach, Jepara, Central Java. The extraction method uses graded maceration with three different solvents based on their polarity. Phytochemical tests and Metabolite Finger Printing Analysis with Thin Layer Chromatography (TLC) tests were carried out to determine the bioactive compounds contained in the mangrove leaves of L. racemosa, to determine the biological activity, namely the antibacterial activity used by the agar method using four MDR (Multi-Drug Resistance) bacteria, while the activity test antioxidant using the DPPH method (2,2-diphenyl-1-picrylhydrazyl). The results of the phytochemical test showed that the bioactive compounds of L. racemosa leaf extract included: alkaloids, flavonoids, phenol hydroquinone, and steroids. Metabolite Finger Printing Analysis with Thin Layer Chromatography (TLC) test showed that the bioactive compounds contained include terpenoids, phenols, and alkaloids and positively indicated antioxidant activity. Antibacterial activity showed negative results, namely no inhibition zone was formed on bacterial empathy. Antioxidant activity seen from the IC50 value of L. racemosa leaves showed the best IC50 value was methanol extract 161,606 ppm (weak) while at Blebak Beach location showed possible IC50 value in ethyl acetate extract 17,441 ppm (very strong). The mangrove leaves of L. racemosa Teluk Awur Beach and Blebak Beach have potential in the field of pharmacology seen from the results of the activity of bioactive compounds contained in the leaves of L. racemosa leaves.