ANALISIS STRATEGI PROMOSI PARIWISATA MELALUI MEDIA SOSIAL OLEH KEMENTRIAN PARIWISATA RI (studi deskriptif pada akun Instagram @indtravel)

Atiko, Gita; Sudrajat, Ratih Hasanah; Nasionalita, Kharisma

doi:10.5614/sostek.2016.15.3.6

Cited by 35 publications

(45 citation statements)

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“…because of the interactive nature of social media, so that feedback from visitors can be used as an evaluation material for tourism managers. (Atiko, Sudrajat, & Nasionalita, 2016) The rapid development of information and communication technology especially the use of internet media has caused an increase of Internet users in the World, including in Indonesia. The most popular internet media with the most users are Social Media such as Facebook, Twitter, YouTube, Path, Line, and BBM.…”

Section: Resultsmentioning

confidence: 99%

“…This online media branding is more effective in terms of time, cost and broad reach. This stage can be done with positive Branding Madura -Promotion (Atiko, Sudrajat, & Nasionalita, 2016), (Umami, 2015). Ending this brief note, this strategic step requires commitment from all elements of the community, village and regional government.…”

Section: Development Strategy Of Tourism Village Based On Local Resoumentioning

confidence: 99%

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Strategy of Tourism Village Development Based on Local Wisdom

2020

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One of the current development alternatives is Tourism Development, mainly rural tourism. The fundamental problem is how the right strategy to achieve these development goals. The development of a tourism village can consider the potential of local, government, private, formal, and informal economic sectors and internal and external interest groups. This study seeks to reveal the right strategy in developing tourism in the village of Telaga Biru Bangkalan based on local resources. This study uses a literature review with a tourism development approach within a qualitative method frame. The data is in the form of interpretations of research results published in national and international journals that are analyzed descriptively to produce conclusions. The result of this study is the formulation of a form of tourism in a tour package that includes batik schools, traditional Madurese games, and traditional art performances, regional culinary specialties, and lodging with the Tanean Lanjhang concept. The Strategy for the Implementation of Batik Tourism Village program through stages, including First, increasing community capacity with knowledge as the main target of Knowledge, Attitudes, and Practices (KAP) of the local community through community-based education and training activities (CBT). Second, human resource inventories for local guides, Batik school instructors, traditional Madurese game teams, Madurese culinary providers. Third, the institutionalization of tourism village management at the village level will be responsible for the sustainability of the tourism village. Fourth, the efforts of bridging and linking with the Bangkalan tourism office and investors. Fifth, cooperation with the travel agencies in Madura. Sixth, branding, and promotion through social media and tourism village websites. Implementing this strategy will create a new tourist destination, “Batik tourism village” in a different form and will increase the community economy and regional income.

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Section: Resultsmentioning

confidence: 99%

Section: Development Strategy Of Tourism Village Based On Local Resoumentioning

confidence: 99%

Strategy of Tourism Village Development Based on Local Wisdom

2020

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“…The lack of social media and website updates by North Sulawesi Provincial Government has been strongly supported by the promotional strategy undertaken by the Ministry of Tourism Marketing Division through the Instagram account @indtravel as a tourism promotion media throughout Indonesia -including North Sulawesi-by carrying out several stages, namely: content creation; platform determination; program planning; program implementation; monitoring; evaluation (Atiko et al, 2016). In front of the millennials from North Sulawesi, the former Minister of Tourism Arief Yahya stated that the Tourism 4.0 could not be separated from millennial and digital, because around 51 per cent of inbound travellers to Indonesia were millennials and 70 per cent of tourists search and share via digital (Atiko et al, 2016). Therefore, the involvement of the millennials in North Sulawesi has to be increased and optimised.…”

Section: Regional Tourism Brandingmentioning

confidence: 99%

Branding of North Sulawesi tourism through the hexagon of competitive identity

Menayang

Marta

2020

Indonesian Journal of Communications Studies

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This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Province with best tourism performance in Indonesia, and in middle of 2019, the Likupang Tourism Special Economic Zone in North Sulawesi was designated as one of the five Super Priority Tourism Destinations. This study used the constructivist paradigm with qualitative research methodology aimed to analyse the success of a local government in tourism branding. The theoretical framework of Nation Brand Hexagon was adopted to the provincial level, i.e., the hexagon of competitive identity was used as the parameter to evaluate the outcomes of Branding North Sulawesi Tourism. The core finding of this study was the intertwining of three factors to support the success of North Sulawesi tourism branding, namely: lobbying to the central government, multi-stakeholder involvement management, and integrated marketing communication. This study aimed to understand the importance of Government Marketing for branding North Sulawesi Tourism through the Hexagon of Competitive Identity, namely: governance, investment and immigration, tourism, exports, culture and heritage, and people. From these findings, it can be concluded that the North Sulawesi Provincial Government has performed optimally and simultaneously the hexagon of competitive identity needed in branding its tourism destination, in doing its roles as a lobbyist, as a marketer, and as Catalyst of North Sulawesi Tourism Branding.

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“…Hal ini mengakibatkan pariwisata Indonesia diperhatikan oleh masyarakat dunia. (Atiko et al 2016;Sukoco 2017;Satvikadewi & Hamim 2018;Purnomo 2018;Trihayuningtyas et al 2018, Fauziah et al 2018. Kurniawati aspek visual yang mana penggunanya dapat membagikan foto dan video dengan mudah dengan pengguna lainnya (Ting, 2014).…”

Section: Pendahuluanunclassified

INSTAGRAM SEBAGAI MEDIA PROMOSI FESTIVAL PARIWISATA KOTA BOGOR (STUDI ETNOGRAFI VIRTUAL PADA AKUN @cgmbogor_fest)

Pratiwi

Madanacaragni

2020

Jurnal Audience

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AbstrakPerkembangan teknologi telah mengubah proses komunikasi, tak terkecuali pada aspek promosi. Proses promosi yang semula banyak dilakukan secara tatap muka kini telah dimediasi dengan media komputer atau biasa disebut dengan CMC (Computer Mediated Communication). Tujuan penelitian ini adalah untuk mengidentifikasi bentuk promosi Cap Go Meh Bogor Street Festival yang dilakukan oleh akun Instagram @cgmbogor_fest. Metode yang digunakan pada penelitian ini adalah etnografi virtual. Melalui metode observasi mendalam secara virtual yang telah dilakukan, diketahui bahwa panitia Cap Go Meh Bogor Street Festival melakukan promosi pariwisata melalui akun @cgmbogor_fest dengan mengunggah poster digital, poto, video dan potongan poto. Dari keempat bentuk promosi digital pada akun @cgmbogor_fest, poster menjadi alat promosi utama karena dalam poster terdapat beberapa informasi, diantaranya tentang waktu dan tempat pelaksanaan festival, pengisi acara, nomor kontak yang dapat dihubungi serta media sosial yang dapat ditelusuri. Penggunaan media sosial menjadi salah satu media yang seringkali digunakan untuk promosi pariwisata dikarenakan dapat meningkatkan awareness masyarakat untuk dapat hadir ke suatu tempat secara nyata dengan bantuan informasi dari dunia maya.Kata Kunci: CMC, etnografi virtual, instagram, promosi pariwisata, social media marketing AbstractTechnological developments have changed the communication process, including the promotion aspect. The promotion process, which was previously done face- to-face, has now been mediated by computer or commonly known as CMC (Computer Mediated Communication). The purpose of this study was to identify the form of the Bogor Street Festival Cap Go Meh promotion carried out by the Instagram account @cgmbogor_fest. The method used in this research is virtual ethnography. Through a virtual in-depth observation method that has been carried out, it is known that the committee of the Cap Go Meh Bogor Street Festival promotes tourism through the @cgmbogor_fest account by uploading digital posters, photos, videos and photo grid. Of the four forms of digital promotion on the @cgmbogor_fest account, digital poster is the main promotional tool because in the poster there is some information, including the time and place of the festival, the performers, contact numbers and contactable social media. The use of social media is one of the media that is often used for tourism promotion because it can increase public awareness to be able to present a real place with the help of information from cyberspace. Keywords: CMC, instagram, social media marketing, tourism promotion, virtual etnography

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ANALISIS STRATEGI PROMOSI PARIWISATA MELALUI MEDIA SOSIAL OLEH KEMENTRIAN PARIWISATA RI (studi deskriptif pada akun Instagram @indtravel)

Cited by 35 publications

References 0 publications

Strategy of Tourism Village Development Based on Local Wisdom

Strategy of Tourism Village Development Based on Local Wisdom

Branding of North Sulawesi tourism through the hexagon of competitive identity

INSTAGRAM SEBAGAI MEDIA PROMOSI FESTIVAL PARIWISATA KOTA BOGOR (STUDI ETNOGRAFI VIRTUAL PADA AKUN @cgmbogor_fest)

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