“…Moreover, Chong, Shafaghi, and Tan (2011) critically explored critical success factors for SMEs operating in China and they suggested a combination of internal critical factors (successful customer relationships, security and trust, transparency of information, IS/IT infrastructure, top management support, supply chain facilities) and external critical factors (global competitiveness, government commitments, cultural considerations) in developing and sustaining the success of business to business e-commerce. A recent study conducted by Vyas, Raitani, Roy, and Jain (2015) found that critical success factors such as supportive organizational factors, fast and responsive services, target-based marketing, SME banking policy and model, and enhanced customer services are important for the success of SMEs operating in the banking industry in India.…”