“…In Least Developed Countries (LDCs) in Asia Micro and small enterprises account for 80% of the firms generating 80% employment and 40-70% of value added and in Bangladesh Micro and small enterprises account for the majority of firms (87%) providing 80% of total employment and contributing 15 percent to Gross Domestic Product (GDP) of the country (Narain, 2003). Women MSE's Business Survival Research indicates that Micro and Small Enterprises (MSE's) tend to have a lower survival rate as compared to large organizations, although they are commonly perceived as an engine of a country's economy (Bloch & Bhattacharya, 2016;Lo, Wang, Wah, &Ramayah, 2016). Many failure stories of MSE's reveal that their characteristics which include reactive, fire-fighting mentality, resource limitations, informal strategies, flexible structures, and lack of strategic planning processes may have contributed to their failures (Gnizy, Baker, & Grinstein, 2014).…”