Analysing online purchase intention in Spain: fashion e-commerce

Escobar‐Rodríguez, Tomás; Bonsón-Fernández, Rocío

doi:10.1007/s10257-016-0319-6

Cited by 149 publications

(90 citation statements)

References 70 publications

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“…Some research has focused on countries where online shopping is less developed, allowing a more comprehensive, diverse and contextualised knowledge on the topic (Agag & El-Masry, 2017;Al-Debei, Akroush, & Ashouri, 2015;Escobar-Rodríguez & Bonsón-Fernández, 2017). This paper assumes a similar approach and focuses on Portugal, which has been having a slow online purchase growth, over the last years, compared to other OECD countries.…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

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The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase intention-actual purchase. A Finite Mixture Partial Least Squares (FIMIX-PLS) was performed to uncover sources of heterogeneity. It found that the level of security of the payment methods is relevant to understand the relationship between purchase intention and behaviour, while the level of previous experience with the online medium clarifies the relationship between perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their relationship with actual purchase behaviour. Additionally, it offers evidence of heterogeneity in the proposed causal relations, particularly, concerning the level of trust in the payment methods and the level of Internet experience.

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Section: Introductionmentioning

confidence: 99%

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

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show abstract

“…Studies on the behaviour of the virtual consumer have become widespread around the world based on the models of technology adoption, for example, regarding B2C (Alghamdi et al 2013;Chiu et al 2014;Frasquet Deltoro et al 2012;Sánchez-To rres et al 2017b), electronic banking (Chong et al 2010;Hui Ling et al 2015;Lee 2009;Montazemi and Qahri-Saremi 2015;Narayanasamy et al 2011;Oliveira et al 2014;Riffai et al 2012), and e-government (Al-sharafi 2014; Fakhoury and Aubert 2015; Krishnaraju et al 2016;Nasri and Abbas 2015;Nations United 2014). Likewise, various e-commerce studies have analysed different products and contexts (Arce-Urriza and Cebollada-Calvo 2011; Bianchi et al 2017;Čater and Čater 2010;Escobar-Rodríguez and Bonsón-Fernández 2016;Escobar-Rodríguez and Carvajal-Trujillo 2014;Grandon and Pearson 2004;Jalali et al 2011;Lee and Chang 2011;San Martín and Herrero 2012;Sanz Blas et al 2013) as well as the cultural and national differences pertaining to digital consumers (Alshare et al 2011). In all these studies, it was shown that purchase intention is the factor that precedes purchase and repurchase behaviour; it is thus necessary to test it in the context of C2C.…”

Section: Block I: the Influence Of C2c Purchase Intentions On Purchasementioning

confidence: 99%

Exploring the factors affecting the use of C2C in Colombia

Torres¹,

Sandoval²,

Cañada³

et al. 2021

cuadernosgestion

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This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates three variables that evaluate trust and, in turn, other variables that influence C2C intention and purchases, taking a sample of 686 surveys gathered using the Internet in Colombia. The results show that trust is a fundamental factor in this type of electronic commerce in Colombia, given that C2C users seek intermediation pages with third-party recognition (TPR) and high web quality; similarly, key variables in the adoption of this type of commercial platform include finding low prices and social influence. The perception of trust in this type of electronic commerce is a broader concept that requires the analysis of psychosocial factors. For companies that manage marketplaces, this study allows them to focus on key actions and tools in their websites. This study allows one to get to know the users of this transactional system, specifically for the Latin American region, highlighting the variables that they most consider when engaging in direct commerce between people. The results show that C2C requires marketplaces that guarantee the necessary conditions for a purchase/sale transaction with trust and quality.

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“…Beberapa studi sebelumnya memasukkan unsure perceived value sebagai anteseden dari minat pembelian (misalya Das, 2015;Khan et al, 2015;Escobar-Rodríguez & Bonsón-Fernández, 2017). Das (2015) Das (2015), Escobar-Rodríguez dan Bonsón-Fernández, (2017) menemukan bahwa faktor-faktor kunci yang mempengaruhi niat pembelian mode online adalah nilai yang dirasakan, kepercayaan, dan inovasi mode, sedangkan penghematan waktu dan keamanan yang dirasakan adalah anteseden utama yang memprediksi nilai persepsi dan kepercayaan.…”

Section: Pendahuluanunclassified

Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion

Mariah

Nurbaiti

2019

JMSAB

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This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

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Analysing online purchase intention in Spain: fashion e-commerce

Cited by 149 publications

References 70 publications

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Exploring the factors affecting the use of C2C in Colombia

Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion

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