The radiofrequency identification (RFID) technology is widely used in modern industry to identify and localize the final manufactured products and their parts. This article analyses and optimizes the localization process of special RFID transponders – markers used to mark the position and type of the underground facility networks (pipes, cables, etc.). The analysis of electric circuits representing the system consisting of the marker and the localization device is performed by numerical solution of the corresponding equations. The results of the numerical solution are then used for calculation of the analytical description of the waveform received as response from the excited marker. The constants obtained from the analytical form of the solution are then used as input parameters for optimization of time window width in the correlation receiver of the marker responses. The optimization is focused on the maximization of the signal-to-noise ratio in the receiving time window. The theoretical calculations are completed by the processing of real signals recorded by an oscilloscope from the localization device where the correlation receiver is planned to apply.