Analysis Of Intellectual Capital Management Success Through The Improvement Of Micro, Small, And Medium Enterprise (MSME) Performance On Food And Beverages In Kudus Regency

Abstract

The aim of this study is to examine empirically and analyze whether technology management success which is proxied by Intellectual Capital has the influence toward MSME performance. Individual knowledge must be managed in order to get knowledge of MSME, which eventually becomes intellectual capital as the intangible asset (intangible assets) owned by MSME, thus the performance of MSME becomes more optimal. The variables of this study are the performance of MSME as the dependent variable, while the independent variable is Intellectual Capital with the proxy of human capital, structural capital and customer capital. The object of this research is MSME in Kudus Regency which is engaged in food and beverage. The research method used multiple linear regression analysis. The results of human capital research, structural capital and customer capital have a significant positive effect on MSME performance.

Pengaruh Intellectual Capital, Financial Capabilities Terhadap Penerapan Standar Akuntansi keuangan UMKM

“…Informasi yang tersedia mengenai topik spesifik pengaruh modal intelektual dan kemampuan keuangan terhadap penerapan standar akuntansi keuangan UMKM di Kota Sukabumi masih terbatas. Namun, beberapa penelitian telah mengeksplorasi hubungan antara modal intelektual dan kinerja keuangan (Zuliyati & Delima, 2018), dan pengaruh modal dan pelaporan keuangan terhadap kewirausahaan (Daat et al, 2021). Selain itu, sebuah penelitian menemukan bahwa modal manusia dan modal relasional memiliki pengaruh positif yang signifikan terhadap kinerja keuangan UMKM (Fatoki, 2011).…”

“…Penelitian ini juga menemukan bahwa modal intelektual memiliki pengaruh yang lebih kuat dibandingkan dengan kapabilitas keuangan. Temuan ini konsisten dengan penelitian sebelumnya yang telah mengidentifikasi modal intelektual sebagai pendorong utama kinerja perusahaan dan kapabilitas keuangan sebagai faktor penentu penting bagi kelangsungan hidup perusahaan (Daat et al, 2021;Diugwu, 2011;Gashenko et al, 2020;Supriandi, 2022;Zuliyati & Delima, 2018).…”

The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises

“…It means, the higher the level of the Intellectual Capital is, the higher the Organizational Performance at MSMEs in East Java is. Delima et al (2018) states that the management of technology through intellectual capital management has a positive and significant influence on the performance of MSMEs. Afifah, Ajib, and Sarma (2018) argue that the most important factor and significantly influences the benefits of digital marketing towards organization performance is the knowledge related to the use of the internet and the media.…”

Digital Marketing Strategies and Customer Purchase Decision Among SME’s in Oyo State, Nigeria

“…The global digital marketing industry is accessible through platforms and the latest cutting-edge technology to reach target customers. This sporadic progress of information technology gives a major impact on business activities (Zuliyati & Mirah, 2018). Digital marketing has experienced drastic changes as the internet technology has improved and stepped in the field.…”