“…Although there is an ongoing debate about its actual impacts on the increase of tourism demand (Cellini, 2011;Huang, Tsaur, & Yang, 2012;Yang & Lin, 2011), considerable evidences still support the positive effects of the WHS inscription such as increase in the number of visitors (Su & Lin, 2014;Yang, Lin & Han, 2010), enhanced level of residents' pride (Jimura, 2011), and increased quality of visitors' on-site experience (Poria, Reichel, & Cohen, 2013). Accordingly, many national, regional, and local governments have made considerable efforts to make their heritage attraction be comprised on the UNESCO World Heritage List in a hope that such a recognition helps validate the authenticity of the sites and successively attract tourists.…”