Analysis of students’ online shopping behaviour using a partial least squares approach: Case study of Indonesian students

Kuswanto, Heri; Pratama, Wildan Bima Hadi; Ahmad, Imam Safawi; Salamah, Mutiah

doi:10.1080/23311975.2019.1699283

Cited by 15 publications

(10 citation statements)

References 12 publications

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“…Sikap seseorang ditentukan oleh keyakinan yang terbentuk karena faktor kognitif, norma yang mampu memprediksi niat (Hong, Ng, Yusof, & Kaliappan, 2019). Niat adalah niat atau kemungkinan bahwa seseorang ingin melakukan suatu tindakan dengan cara tertentu; Demikian pula, niat beli konsumen merupakan faktor utama yang menyebabkan perilaku pembelian (Kuswanto, Pratama, Ahmad, & Salamah, 2019). Beberapa item indikator yang mencerminkan niat pembelian pelanggan seperti: 1) kepercayaan review online sebelum bertransaksi produk di masa depan (Knight & Kim, 2007); 2) semangat mencari referensi review online; 3) preferensi/pilihan utama (Wu & Lo, 2009); 4) menjelajahi ulasan online untuk dipertimbangkan dalam ingatan konsumen (Chakraborty, 2019).…”

Section: Efek Mediasiunclassified

Pengaruh Elektronic Word of Mouth Dan Citra Merek Terhadap Niat Beli

Darmawan

Yasa

Wahyuni

et al. 2022

j.imb

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Tujuan dari penelitian ini adalah untuk berkontribusi pada literatur pemasaran tentang dampak dari mulut ke mulut elektronik (e-WOM) pada niat beli konsumen online dalam konteks layanan makanan Grab food. Studi ini juga meneliti efek mediasi citra merek pada hubungan ini. Menggunakan pendekatan penelitian deskriptif, penelitian ini menggunakan data kuantitatif untuk menilai bagaimana niat beli dipengaruhi oleh e-WOM dan citra merek. Populasi penelitian ini adalah seluruh mahasiswa aktif yang terdaftar pada tahun 2021 di Kota Denpasar. Pengambilan sampel menggunakan rumus Slovin diperoleh 96 responden. Kuesioner dikelola sendiri dan didistribusikan secara online untuk mengumpulkan data. Teknik analisis menggunakan partial least squares (PLS) untuk menganalisis data yang dikumpulkan. Temuan penelitian menunjukkan bahwa E-WOM memiliki dampak yang signifikan terhadap niat pembelian online. Citra merek berpengaruh signifikan terhadap niat beli, dan citra merek juga bertindak sebagai mediator antara hubungan antara e-WOM dan niat beli konsumen. Keterbatasan penelitian, dimana kesimpulan mungkin tidak dapat digeneralisasikan karena temuan tidak mewakili semua aplikasi transaksi online. Dalam studi masa depan, sampel dan objek penelitian yang lebih besar dan lebih inklusif akan membantu mengatasi keterbatasan ini. Setelah diskusi rinci terkait temuan yang diperoleh, penelitian ini menyajikan beberapa implikasi manajerial. Secara praktis, penelitian ini memiliki implikasi yang akan membantu pemasar untuk memahami kekuatan e-WOM sebagai alat pemasaran yang penting, dan untuk menggunakan sumber daya citra merek secara lebih strategis untuk menarik pelanggan baru. Untuk meningkatkan aktivitas e-WOM sebagai media berbagi ulasan terkait produk/layanan dan sebagai alat pemasaran untuk meningkatkan minat beli, hal-hal yang dapat diimplementasikan oleh Grab Food adalah memperkuat keterlibatan konsumen untuk terlibat dalam percakapan positif, berbagi pengalaman dan menjadi sumber informasi yang kredibel bagi pelanggan yang ada dan potensial. Untuk meningkatkan citra merek, hal-hal yang dapat dilakukan oleh Grab Food adalah menguatkan popularitas, opini positif, karakter manfaat yang kuat.

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Section: Efek Mediasiunclassified

Pengaruh Elektronic Word of Mouth Dan Citra Merek Terhadap Niat Beli

Darmawan

Yasa

Wahyuni

et al. 2022

j.imb

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show abstract

“…According to self-determination theory (Deci, 1975 ), if a person is intrinsically involved in online shopping and personally determined, they enjoy doing it. Kuswanto et al ( 2019 ) investigated variables impacting the online behavior of university students in Indonesia and highlighted that the online shopping behavior of consumers significantly gets influenced by enjoyment, social influence, and perceived risk.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Venkatesh and Davis ( 2000 ) stated that people incorporate social influence to gain status and acceptance in their social setting. Studies by Ketabi et al ( 2014 ) and Kuswanto et al ( 2019 ) further highlighted the role of social norms and social influence on consumers, respectively; it has been stated that in certain situations the reference group of a person, specifically “friends,” strongly influences the behavior of an individual. In their qualitative study, Wani et al ( 2016 ) also identified “social influence” and “e-word of mouth” as critical factors.…”

Section: Literature Reviewmentioning

confidence: 99%

Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender

2022

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It was not long ago when technological emergence fundamentally changed the landscape of global businesses. Following that, business operations started shifting away from traditional to advance digitalized processes. These digitalized processes gave a further boost to the e-commerce industry, making the online environment more competitive. Despite the growing trend, there has always been a consumer market that is not involved in online shopping, and this gap is huge when it comes to consumers from developing countries, specifically Pakistan. On contrary, the recent COVID-19 pandemic has brought drastic changes to the way consumers used to form their intention and behave toward digitalized solutions in pre COVID-19 times. Evidence shows that the global e-commerce industry has touched phenomenal growth during COVID-19, whereas Pakistan's e-commerce industry still holds a huge potential and has not fully boomed yet. These facts pave new avenues for marketers to cater to this consumer market for long-term growth. Hence, the study provides insights into how consumers' online buying behavior has transformed during the COVID-19 pandemic in the context of Pakistan. The study presents a framework based on the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). Furthermore, the moderating role of gender and payment mode has also been examined. For the analysis of variables, the partial least squares (PLS) method was used to conduct structural equation modeling (SEM) by collecting data from 266 respondents. The results show a significant and positive impact of perceived benefits, perceived ease of use, perceived enjoyment, and social influence on consumers' intention, but they also show an insignificant impact of gender and payment mode as a moderating variable on PEOU-BI and BI-AB, respectively. The results are of utmost significance for Pakistani businesses, marketers, and e-traders to streamline their business practices accordingly. Lastly, the proposed framework demonstrates new directions for future research to work upon.

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“…In terms of practice of Electronic Shopping, Kuswanto et al (2019), investigated the factors influencing university students' online shopping behavior in Surabaya as one of the fastest growing cities in Indonesia, an important issue that has never been explored. The analysis shows that the students' online shopping behavior is significantly influenced by enjoyment, perceived risk, and social influence.…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Students’ Academic Majors on Practice of E-Shopping of Clothing

Dabbagh¹,

Al-Amoudi²,

Elias³

et al. 2021

JSS

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Identifying good clothes needs knowledge and experience, and the academic major plays an important role when it comes to selection of clothes. This research aims to examine the effect of difference in students' academic majors on practice of e-shopping of clothes. The study has applied the experimental approach using a questionnaire comprised of 27 questions targeting (200) students from various academic majors. The data were analyzed using the (SPSS) program. To verify the hypotheses of the study, the Chi Square Test was used at a level of statistical significance (0.05) to ensure that the difference in the students' academic major may affect the study variables. It was found that there are statistically significant differences at a significant level (0.05) in favor of female students from Fashion and Textiles major in terms of feasibility of e-shopping over other majors. Fashion and Textiles students were found to be more interested in examining the raw materials of clothes and accuracy and cleanliness of knitted clothes; they rarely return clothes after purchasing, can determine the best choice for body style from among similar designs compared to female students of other academic majors, and finally they can make adjustments to the clothes after purchasing it, and add some aesthetic touches to increase its value of appearance compared to female students of other academic majors.

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Analysis of students’ online shopping behaviour using a partial least squares approach: Case study of Indonesian students

Cited by 15 publications

References 12 publications

Pengaruh Elektronic Word of Mouth Dan Citra Merek Terhadap Niat Beli

Pengaruh Elektronic Word of Mouth Dan Citra Merek Terhadap Niat Beli

Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender

The Effect of Students’ Academic Majors on Practice of E-Shopping of Clothing

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