Analysis of the big data generated in the company’s social networks “Sistemas Expertos SAS” using NVivo

Abstract

The fourth industrial revolution sparked by the advent of the Internet caused a wide variety of media to interact with the shareholders of a company. The interaction on Facebook, Instagram, Twitter, YouTube, websites, and others, generated a large quantity of data that overwhelms the ability of a small entrepreneur to analyze, process and make appropriate decisions regarding the behavior of its consumers. The objective of this research paper is to analyze the social networks of “Sistemas Expertos SAS”, a consulting company in project management through NVivo 12 software. For the construction of this case a bibliographic analysis of the literature and a quantitative and qualitative analysis of the social channels of the company under study were carried out, using the technology of “Servicio Nacional de Aprendizaje” information processing and analysis laboratory. With this analysis we want to provide valuable information to better satisfy customers, thus generating social inclusion for small business owners who do not have access to advanced tools to innovate and allowing an approximation to the reality experienced by the 87% represented by Colombian small and medium sized enterprises.

Gender Equality in the Global Research Publication: The Bibliometric Review and Scientific Visualization

“…In the third stage, the author uses the NVivo 12 plus software to classify study topics (themes), relationships between topics (Jaccard coefficient), to the most dominant word intensity (wordcloud) (Sulistyaningsih et al, 2021) in bibliographic documents about " gender equality". In classifying themes, the author uses the autocode feature, where this feature supports processing large volumes of data (automatically), and reduces subjectivity through manual coding or without intervention from coding users (Rojas-Figueroa et al, 2019;Amrutha & Geetha, 2020). Autocode intends to generate themes (classifications) as well as visualize themes (Machmud et al, 2021).…”

“…The reason for using VOSviewer software is due to its superiority in visualizing bibliometric maps (Knapczyk et al, 2018) and grouping publications (van Eck & Waltman, 2017). Meanwhile, the selection of Nvivo 12 plus was based on the quality of its very significant and flexible features in analyzing the literature, structuring the data (Rojas-Figueroa et al, 2019) as well as being effective and efficient in strengthening the validity and reliability of data, both digital and non-digital. digital (Utama et al, 2019).…”

Pelatihan Aplikasi NVivo untuk Riset Kualitatif Bidang Akuntansi kepada Para Peneliti di Universitas Dhyana Pura

“…Berbagai isu-isu yang diteliti dalam riset kualitatif akan lebih mudah dipetakan atau digambarkan modelnya dengan menggunakan software NVivo 12 Plus (Salahudin et al 2020). Mampu mengolah data dalam jumlah yang sedikit maupun dalam jumlah data yang besar, seperti membuat summary dari big data (Rojas-Figueroa et al 2019). Ketersediaan data dalam bentuk rekaman elektronik dan data digitalisasi juga mampu dibaca oleh software tersebut dengan cepat (Prasetiyo et al 2022).…”

Peta Perkembangan Penelitian Mengenai Pemerintah Amerika Serikat Dan China

“…Adapun alasan digunakannya perangkat lunak VOSviewer dikarenakan keunggulannya dalam memvisualisasikan peta bibliometrik (Knapczyk et al, 2018) serta pengelompokkan publikasi (van Eck & Waltman, 2017). Sementara itu, pemilihan Nvivo 12 plus dilandaskan pada kualitas fitur-fiturnya yang sangat signifikan dan fleksibel dalam menganalisis literatur dan menstrukturkan data (Rojas-Figueroa, Londoño-Gallego, et al, 2019) serta efektif dan efisien untuk memperkuat validitas dan reliabilitas data, baik digital maupun non-digital (Utama et al, 2019). Penelitian ini sendiri, bertujuan untuk melihat perkembangan penelitian (pemetaan) mengenai pemerintah Cina dan Amerika Serikat (secara komparatif), dengan mengacu pada artikel-artikel yang bersumber dari database Scopus, setelah melalui tahapan limitasi.…”