Analysis of the Role of Product Quality and Brand Image on the Purchase Decision of Customers of Shoes Products in Jakarta

Tannady, Hendy; Susanto, Primadi Candra; Hernawan, Mochamad Arif; Suryaningsih, Lilik; Soehaditama, None Josua Panatap

doi:10.55927/mudima.v3i2.2378

Cited by 3 publications

(3 citation statements)

References 3 publications

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“…Similarly, Mujanah and Satriatama (2022) found that brand image significantly affects purchasing decisions (Mujanah and Satriatama, 2022). Moreover, Tannady et al (2023) state that brand image and product quality significantly affect purchasing decisions (Tannady et al, 2023). Dona et al ( 2022) indicated that brand image significantly influences purchasing decisions.…”

Section: The Relationship Brand Image and Purchasing Decisionmentioning

confidence: 99%

The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions

Doddy Adhimursandi,

Rahmawati,

Gusti Noorlitaria Achmad

2024

IJHESS

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This study aims to determine the influence of social media marketing and brand image on consumer decisions to buy Wardah brand skin care products. The population of this research is people who live in Balikpapan, Samarinda, and Bontang cities. The number of respondents is 109 who meet this research sample's criteria. This study uses structural equation modeling (SEM), which is measured using partial least squares (PLS). SmartPLS 3.0, a data processing software application tool, was used to conduct the analysis. The findings of this study indicate that brand image has an insignificant influence on customers' decisions to buy Wardah brand skin care products. This is because currently, there are many companies that are similar & offer the same benefits & functions and also because people trust customer evaluations and testimonials more than claims made unilaterally by a skin care product. Meanwhile, social media marketing significantly affects consumers' decisions to buy Wardah brand skin care products.

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Section: The Relationship Brand Image and Purchasing Decisionmentioning

confidence: 99%

The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions

Doddy Adhimursandi,

Rahmawati,

Gusti Noorlitaria Achmad

2024

IJHESS

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“…Marketers will be able to improve these elements to increase their market share by using this study's analysis of the relationship between brand experience and customer happiness and brand loyalty. Tannady et al (2023) identified and assessed the influence of brand image on customers' decisions to purchase Vans footwear. The second is to determine and look at how product quality affects Vans brand shoe purchases.…”

Section: Literature Review and Hypothesis Formulationmentioning

confidence: 99%

Impact of Shoes Brand Preference on Customer Satisfaction

Goet,

Kharel

2023

KIC Int. J. Soc. Sci. Mgt.

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In a competitive business environment, concerns like customer satisfaction and brand preferences are becoming very important to corporate operations. The core objective of this research was to look at the influence of factors of brand preference on Customer Satisfaction with shoes. Primary data were employed in the research. Correlation and regression were utilized to calculate, analyze, and interpret the data for the descriptive and causal-comparative research design. The entire population is used in the study as shoe users. The population was represented by a sample of 390 respondents. A convenience sampling method was used to determine the sample size. According to the findings, brand preference factors such as Product Quality (PQ), Design (DG), Store Environment (SE), Service Quality (SQ), Promotion (PR), and Brand Image (BI) have a considerable impact on Customer Satisfaction in the Kathmandu Valley. But one factor, Brand Name (BN) has no considerable impact on Customer Satisfaction. The outcomes of this study show the significant link between factors of brand preference and Customer Satisfaction in the Kathmandu Valley. The Pearson coefficient between Brand Name (BN), Product Quality (PQ), Design (DG), Store Environment (SE), Service Quality (SQ), Promotion (PR), and Brand Image (BI) has been determined to be positive by correlation analysis.Because the value of significance was less than 0.05, all alternative hypotheses were accepted. As a result, we may deduce that the interactions positively impact Customer Satisfaction. Brand preference factors except for Brand Name (BN) have a significant influence on Customer Satisfaction.

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“…Hasil penelitian dari Chávez Zirena et al, (2020), Andiyani & Susandy, (2022), Carneiro et al, (2022), Mandiri et al, (2022), Özbölük & Akdoğan, (2022), Zirena-Bejarano et al, (2022), dan Hendy Tannady et al, (2023) menyatakan bahwa influencer secara positif dan signifikan mempengaruhi keputusan pembelian. Namun, pada hasil penelitian yang dilakukan oleh Wahyudi, (2022) menyatakan bahwa influencer tidak berpengaruh terhadap keputusan pembelian.…”

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Pengaruh Influencer, Brand Image, dan Product Quality terhadap Keputusan Pembelian pada Produk Skincare Skintific

Maharani,

Saputro

2024

EJEBI

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This research aims to determine the influence of influencers, brand image, and product quality on purchasing decisions for Skintific skincare products. This research used 100 respondents. The type of data used is primary data. The data collection method uses a questionnaire and data processing is carried out using SmartPLS 3.0 software. This research shows that influencers have a positive and significant influence on purchasing decisions for Skintific skincare products. Brand image has a positive but not significant effect on purchasing decisions for Skintific skincare products. Product quality has a positive and significant influence on purchasing decisions for Skintific skincare products. Keywords: Influencer, Brand Image, Product Quality, Purchase Decisions

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Analysis of the Role of Product Quality and Brand Image on the Purchase Decision of Customers of Shoes Products in Jakarta

Cited by 3 publications

References 3 publications

The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions

The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions

Impact of Shoes Brand Preference on Customer Satisfaction

Pengaruh Influencer, Brand Image, dan Product Quality terhadap Keputusan Pembelian pada Produk Skincare Skintific

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