2021
DOI: 10.2991/assehr.k.210424.049
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Analyzing Persuasive Strategies Used in e-Brochures

Abstract: This research aims to analyze persuasive strategies used by the students of the English Department of Politeknik Negeri Padang (PNP) in creating e-Brochures. Ten brochures are chosen in this qualitative descriptive research. The data are the persuasion strategies applied in the brochures. After analyzing descriptively using Aristotle's rhetorical 'proof; ethos, logos, and pathos are found in the brochures. It is interesting to see that these brochures which talk about the natural view as the tourism destinatio… Show more

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Cited by 2 publications
(2 citation statements)
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“…Micellar-enhanced ultrafiltration (MEUF) and polymer-enhanced ultrafiltration (PEUF) are two methods that have been developed to improve removal efficiency [28]. Composite ultrafine (UF) filtration membranes are made from different types of thin layers, including polyamide [29], polysulfone [30], polyvinyl acetate [31], and chitosan [32]. Chitosan is a biopolymer made from chitin that is biodegradable, biocompatible, and non-toxic [33].…”
Section: Introductionmentioning
confidence: 99%
“…Micellar-enhanced ultrafiltration (MEUF) and polymer-enhanced ultrafiltration (PEUF) are two methods that have been developed to improve removal efficiency [28]. Composite ultrafine (UF) filtration membranes are made from different types of thin layers, including polyamide [29], polysulfone [30], polyvinyl acetate [31], and chitosan [32]. Chitosan is a biopolymer made from chitin that is biodegradable, biocompatible, and non-toxic [33].…”
Section: Introductionmentioning
confidence: 99%
“…In point of fact, rhetorical strategies are used in academic articles in Arts and Designs (Suryani et al, 2015), as proven in a study within which the identified strategies are labelled unique. Further, rhetorical strategies manifest in the brochure as one type of promotional text (Apriyanti & Sumira, 2021), not only taking the form of verbal language but the strategies also in taking the form of visual images (Brito & Pratas, 2015). Despite the wide variety of applications of rhetorical strategy in brochures, there does not seem to be much research done in this particular area.…”
Section: Introductionmentioning
confidence: 99%