“…Based on the association between the concepts postulated for the marketing mix (Kotler & Keller, ; Mccarthy, ), green marketing (Arseculeratne & Yazdanifard, ; Chahal, Danwal, & Raina, ; Dias, ; Kumar, ; Ottman, ), green marketing mix (Davari & Strutton, ), and the retail marketing mix (Levy, Weitz & Grewal, ; Parente & Barki, ; Goworek & McGoldrick, ), the green retail marketing mix can be outlined as including (Sartoretto, de Lima Folgosi, Mota, da Silva Gomes, & Madeira, ): - Product,
- Price,
- Place,
- Promotion,
- Presentation, and
- Personnel.
…”