Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement

Toledo, Luis Doña; Martínez, Teodoro Luque; Barrio‐García, Salvador del

doi:10.1007/s12208-017-0186-y

Cited by 20 publications

(35 citation statements)

References 147 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Thus, there is evidence that the exposure of an audience to the same environment, influenced at the same time, by equal variables, the perceived image of this institution does not suffer the effects of the interaction time with them. The results do not corroborate Tubillejas et al 2011, Doña-Toledo et al (2017) and Waithaka, Kibera and Munyoki (2018). They establish the need for a long-term process for the image to be designed.…”

Section: Discussioncontrasting

confidence: 64%

See 1 more Smart Citation

Distance Education

Costa

Gonzalez

Pelissari

et al. 2020

Int J Innov Educ Res

View full text Add to dashboard Cite

Current changes in the socioeconomic variables in which both public and private universities interact require them to manage their image to attract and satisfy their students. Added to this, new technologies are affecting education, increasing the supply and relevance of distance learning in the university structure. Given that, this research aimed to understand which individual factors cause significant differences in perceived university image. This study is a descriptive field research. We collected the data with a survey and analysed the results using factor analyses, t-tests, and linear regression. We found that gender, age, income, and length of interaction between the students and the organization do not influence the overall image. However, the exact sciences students presented a different perception of the researched institutions. Given the results, we concluded that perceived image can be seen as a momentary picture. The study indicates the image as a multidimensional construct. This construct is most expressively associated with intangible aspects.

show abstract

Section: Discussioncontrasting

confidence: 64%

“…Waithaka, Kibera and Munyoki (2018) establish the need for a long-term process for the image to be designed, resulting from accumulated stimuli (Doña-Toledo et al, 2017). Tubillejas, Cuadrado and Frasquet (2011) go further, emphasizing to be permanent the process of image formation, involving a constant feedback.…”

mentioning

confidence: 99%

Distance Education

Costa

Gonzalez

Pelissari

et al. 2020

Int J Innov Educ Res

View full text Add to dashboard Cite

show abstract

“…Jiménez -castillo, sánchez -fernández and iniesta-Bonillo ( 2013) perceived value is measured by: • economic value of the facilities and services (efficiency); • perceived value of academic programs (excellence); • social value (status and esteem); • hedonic value (ludic and aesthetic aspects); • altruistic value (ethics and spirituality). doña-Toledo, luquemartínez and salvador Barrio-garcía (2017) authors validated a model of the antecedents and consequences of university graduates' perceived quality and analysed the moderating role of the level of involvement in higher education variable. perceived quality is the main antecedent of perceived value comprising four dimensions: teaching staff, infrastructure, administrative staff, and support services.…”

Section: Sanchez-fernandez Et Al (2010)mentioning

confidence: 99%

“…Thus, several studies consider the image to be an antecedent of perceived value (alves, 2011;Brown, mazzarol, 2009;sanchez-fernandez et al, 2010). other studies consider the image to be a consequence of value perception (doña-Toledo et al, 2017;duarte et al, 2012;ivy, 2001). various researches have concluded that the image is a component of the perceived value (ledden et al, 2011), considering that there is a congruence between the image of the individuals attending the university and the institutional image of the respective institution (sanchez-fernández, iniesta-Bonillo, 2007).…”

Section: Review Of Innovation and Competitivenessmentioning

confidence: 99%

The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor

Dobre

Preda

Milovan

et al. 2021

RIC

View full text Add to dashboard Cite

Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities. The fierce competition on the global higher education market, forced university managers to innovate, to look for new ways to build their offer. Relationship marketing and the knowledge regarding the stakeholders, primarily the students’ perception of their offerings, can provide universities with a competitive advantage. As such, university managers need to carry out satisfaction surveys, inquiries regarding the universities image or the perceived value of the academic programs and services offered, need to plan and organize offline and online integrated marketing communication campaigns. Methodology/Design/Approach. Based on the resemblance of perceived value with a Rubik's cube, university marketers can constantly innovate through the way they match the various dimensions of perceived value or facets of the cube to meet the stakeholders’ expectations. Result /Findings. This research highlights the dimensions of the perceived value of the educational offer and determines the extent to which factors such as the university image, the source of financing the studies and the duration of the student - university relationship have an influence on the perception of value. For this purpose we conducted a quantitative research on a sample of 320 students from the largest faculty from the West University of Timișoara, Romania. To perform the statistical data analysis, the following steps were carried out: (1) the reliability of the measurement scales analysis; (2) the opportunity to perform the factorial analysis verification; (3) the exploratory and confirmatory factor analysis and (4) the research hypotheses testing. Research results showed that the perceived relational value affects the student’s perceptions on the quality of learning, the usefulness and quality of the acquired knowledge, the employment opportunities. The institutional image has a positive influence on the perceived value of the educational offer. For university or faculty managers, it is important to know how to combine the various facets of the perceived value-technical value, relational value, social value, temporal value- in order to provide the value expected by their stakeholders, primarily by students.

show abstract

“…admissions on higher education allowances and operational costs. Among many factors that have positive effects on students' satisfaction, service quality has been considered as the key factor (Leonnard et al, 2015;Leonnard and Susanti, 2019;Alemu and Cordier, 2017) as well as perceived value (Doña-Toledo, L., Luque-Martínez and Del Barrio-García, 2017;Leonnard, 2018a;. E-satisfaction is the level of consumer satisfaction with purchasing experience through online sites (Anderson and Srinivasan, 2003).…”

mentioning

confidence: 99%

Exploring Relationship among E-Learning Platforms, Technical System Quality and Perceived Students’ Satisfaction on Higher Educations’ System for E-Learning

Leonnard

2021

JMTT

View full text Add to dashboard Cite

Currently, most Indonesian universities have adopted an online academic management information system (AMIS) to provide academic and administrative service activities. This study aims to explore the relationship between the e-learning platforms and the technical system quality, and the perceived satisfaction of students. Data were collected using questionnaires distributed to 286 students of a university. The questionnaire showed that there is a difference in the e-learning tools, techniques, or platforms used by the students. The results of the chi-square test show that there is no significant relationship between e-learning platform and technical system quality and also perceived satisfaction of the students. That shows the platform choices do not affect students’ perception of quality and satisfaction. However, technical system quality is significantly related to perceived student satisfaction. Therefore, the e-learning quality should be improved in line with the innovation of a learning system during the pandemic, so that students’ satisfaction in the learning involvement increase.

show abstract

Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement

Cited by 20 publications

References 147 publications

Distance Education

Distance Education

The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor

Exploring Relationship among E-Learning Platforms, Technical System Quality and Perceived Students’ Satisfaction on Higher Educations’ System for E-Learning

Contact Info

Product

Resources

About