Antecedents of Employee Loyalty in Educational Setting: An Empirical Study

Abstract

No studies have been conducted to link three variables of work values, internal marketing, and job satisfaction in predicting employee loyalty. Therefore, this research aims to fulfill the gap by developing a model that include work values, internal marketing, and job satisfaction in assessing employee loyalty in educational context. This research apply a judgmental sampling with the sample size of 200 lecturers from a private universities in Tangerang. Structural equation modeling was applied in testing the research hypotheses. The results showed that there is one out of three hypotheses that was not supported. That hypothesis is the relationship between internal marketing and job satisfaction. Belum ada penelitian yang dilakukan untuk menghubungkan ketiga variabel nilai kerja, pemasaran internal, dan kepuasan kerja dalam memprediksi loyalitas karyawan. Oleh karena itu, penelitian ini bertujuan

Pengaruh Prestasi Kerja, Senioritas Dan Loyalitas Karyawan Terhadap Promosi Jabatan

“…Selain itu, dalam melaksanakan promosi jabatan hal yang juga harus dilihat adalah sejauh mana loyalitas karyawan terhadap perusahaan. Karyawan yang loyal dapat menjadi aset yang sangat berharga bagi perusahaan (Sihombing & Berlianto, 2017). Cerminan loyalitas karyawan dapat dilihat dari seberapa besar karyawan merasa nyaman di perusahaan (Sari & Daulay, 2015).…”

Trends and Impacts of Different Barriers on Bangladeshi RMG Industry’s Sustainable Development

“…Primary sources for this research are the direct interview from 9 employees (Male 7, female 2), 24 middle-level management (Male 21, female 3), and 12 top level personnel (Male 12, female 0) of the specified 45 garments factory on the individual random basis. Besides the primary data sources from the independent survey method, the secondary data have collected from the internet and other senior fellows (Rahman et al, 2017;Dahlia & Sunaryo, 2017;Uddin, 2018;Sihombing & Berlianto, 2018).…”

The Role of Internal Marketing in Employee Loyalty - Job Satisfaction as Mediator: A Study of Hospitality Industry of Pakistan

“…According to Ross and Ali (2011), internal marketing strategy is beneficial for their internal customers satisfaction level i.e., employees. Sihombing and Berlianto (2018) also investigated the relationship between internal marketing and employee satisfaction. This implies that if management ensures the implementation of internal marketing strategies, then it could lead towards employee satisfaction (Nemteanu and Dabija, 2021).…”

“…In this context, literature evident that employee-loyalty is the main concern for hotels or restaurant management. As maintaining employee-loyalty is not easy, a need has risen to identify factors contributing to employee loyalty (Sihombing and Berlianto, 2018). According Hart and Thompson (2007), employee-loyalty is the degree to which employees want to be a part of an organization in long run.…”