2015
DOI: 10.1111/ijcs.12209
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Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan

Abstract: Quality of life of the future generations depends on the efforts of current generations to protect environment. The purchase decisions based on their green behavioral intentions not only helps the society, but also helps companies to gain a green competitive advantage. In this study, the relationships between green satisfaction, green trust, green equity and behavioral intentions are examined. Data were collected from Turkey, Finland and Pakistan with self‐administered questionnaires regarding with green white… Show more

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Cited by 80 publications
(82 citation statements)
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“…There is a growing concern in the industry of the need to enhance knowledge management, and collaboration among stakeholders while countering the negative impacts of uncertainties. Therefore: Enhanced information sharing helps in (i) shared situational awareness, (ii) enhanced threat understanding and (iii) improved decision‐making (Cheng, Chen, & Chen, ). Monitoring satisfaction levels and investments in relationship marketing as well as managing loyalty programs could all help to enhance the level of trust in a supply chain (Konuk, Rahman, & Salo, ). By mitigating uncertainties, stakeholders in a supply chain can reduce extra costs and improve their bottom line (Wu et al, ). …”
Section: Discussion Implications and Limitationsmentioning
confidence: 99%
“…There is a growing concern in the industry of the need to enhance knowledge management, and collaboration among stakeholders while countering the negative impacts of uncertainties. Therefore: Enhanced information sharing helps in (i) shared situational awareness, (ii) enhanced threat understanding and (iii) improved decision‐making (Cheng, Chen, & Chen, ). Monitoring satisfaction levels and investments in relationship marketing as well as managing loyalty programs could all help to enhance the level of trust in a supply chain (Konuk, Rahman, & Salo, ). By mitigating uncertainties, stakeholders in a supply chain can reduce extra costs and improve their bottom line (Wu et al, ). …”
Section: Discussion Implications and Limitationsmentioning
confidence: 99%
“…In the last 40 years, environmental awareness has increasingly become relevant for consumers (Konuk, Rahman, & Salo, ). Fueled by factors such as extensive media coverage, increasing pressures from environmental groups, and the social impact of major environmental disasters (McIntosh, ), consumer awareness and interest about environmental issues (like pollution produced by industrial activities, or by meat production) has brought relevant shifts in individual consumption patterns (Chang & Chen, ; Krause, ).…”
Section: Introductionmentioning
confidence: 99%
“…Perceived brand crisis was measured with six items (indicators), and were adapted from Park and Lee (2013). Green brand image, green brand equity, green trust were measured with four items, adapted from Pui-Fong et al (2014), Chang and Chen (2014), Konuk et al (2015), respectively. Green purchase intention was measured with three items, adapted from Konuk et al (2015).…”
Section: Methodsmentioning
confidence: 99%
“…Green brand image, green brand equity, green trust were measured with four items, adapted from Pui-Fong et al (2014), Chang and Chen (2014), Konuk et al (2015), respectively. Green purchase intention was measured with three items, adapted from Konuk et al (2015). Finally, willingness to pay more was measured with three items, adapted from Ha-Brookshire and Norum (2011).…”
Section: Methodsmentioning
confidence: 99%
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