Apakah Instagram lebih penting dibandingkan   Inovasi Produk Dan Citra Merek Terhadap Minat Beli Produk Kuliner? Studi Kasus: Kaum Milenial di daerah Jakarta Selatan

Habibie, Fachrul Husain; Mustika, Amalia; Nasution, Deivy Zulyanti; Arafah, Willy; Nurbaeti, Nurbaeti

doi:10.31602/atd.v6i1.5999

Cited by 3 publications

(4 citation statements)

References 6 publications

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“…Ketika barang menjadi lebih inovatif, minat konsumen untuk membelinya akan tumbuh (Maulana & Alisha, 2020). Karena akan meningkatkan nilai tambah produk, innovation product juga dapat mendongkrak minat beli konsumen untuk membeli (Habibie et al, 2022).…”

Section: Pendahuluanunclassified

“…Menurut Lao (Habibie et al, 2022). inovasi merupakan penerapan hal-hal yang baru dalam suatu pelaksanaan tugas sebagai penerapan pengetahuan; hal-hal baru dalam inovasi dapat berupa ide, praktik, proses, pelayanan, ideologi, strategi bisnis atau objek; inovasi merupakan suatu perubahan dan atau berimplikasi perubahan sebagai akibat dari penerapan hal-hal baru.…”

Section: Product Innovationunclassified

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Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Liananda,

Siti Komariah Hildayanti,

Mohammad Kurniawan

2024

jemsi

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This study aims to determine the influence of word of mouth and product innovation on the buying interest of Tetra Coffee Palembang consumers. This research method is a descriptive method with a quantitative research approach. The sampling technique in this study uses the probability sampling method with a simple random sampling approach. Determination of the number of samples using the Lemeshow formula obtained the minimum number of samples needed in this study was 96 respondents. Data analysis using data quality tests, classical assumption tests, and multiple linear regression analysis. The result of this study is that word of mouth (X1) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Product innovation (X2) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Word of mouth (X1) and product innovation (X2) have a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Based on the results of the variables X1 and X2 together there is a Y in RSquare of 0.870, this means that the influence of the variables word of mouth (X1) and product innovation (X2) together on and buying interest (Y) is 87%. The remaining 13% was influenced by variables other than the variables studied.

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Section: Pendahuluanunclassified

Section: Product Innovationunclassified

Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Liananda,

Siti Komariah Hildayanti,

Mohammad Kurniawan

2024

jemsi

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“…As technology and information develop and applications in the market, social media has become an information and entertainment source that is familiar to the public (Putri & Prayoga, 2021); (Latif & Sos, 2022); (Habibie et al, 2022). This makes social media become the right medium to sell and promote products/services.…”

Section: Aisas Model Analysis On Food Business La Maison Medanmentioning

confidence: 99%

Aisas Model Analysis on Food Business La Maison, Medan

Natalia Wijaya,

Graciana Nugraeni,

Audrey Sundayana

et al. 2023

JSA

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La Maison is a dessert shop that focuses on French desserts such as macarons, cupcakes, croissants, cookies, cakes, etc. Opened in 2011, La Maison is very well known in Medan and many of its customers request it to be open in Indonesia capital city, Jakarta. Now La Maison has opened 5 branches, two in Medan and the other three in Jakarta, Indonesia. This research is intended to analyze La Maison with the AISAS model. AISAS is an acronym for Attention, Interest, Search, Action, and Share. AISAS is used as stages or steps in promotion from the moment it captures the consumer's attention to sharing the product/service to others. The information and data is compiled by using a descriptive qualitative method that analyzes data and information and interprets it in detail. This research shows that La Maison follows AISAS steps and succeeded until the last step where buyers share positive things about La Maison desserts.

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“…Hasil dari inovasi produk adalah menciptakan berbagai produk-produk baru secara kreatif yang bisa memenuhi apa yang diinginkan konsumen, yang akan memberikan tanggapan baik atas niat membeli kembali (Habibie et al, 2022). Hal tersebut seimbang dengan pernyataan (Wheelen, et al, 2015) yang mengungkapkan bahwa lingkungan dari luar merupakan faktor positif baik secara langsung maupun tidak yang bisa berpengaruh terhadap orang yang memiliki bisnis dalam pembuatan kebijakan-kebijakan serta keputusan yang akan diambil, dimana berdampak dan dinikmati sekarang dan di masa mendatang.…”

Section: Pendahuluanunclassified

Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District)

Tuti Supatminingsih,

Muhammad Dinar,

Marhawati

et al. 2023

FJSS

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Entrepreneurship is a way or effort to take advantage of opportunities by applying innovation in business development. This research aims to determine the development of culinary variants on consumer satisfaction in the Baked Steamed Bread Business in managing the business so that it is able to compete and survive in running the business. This research uses quantitative methods. The research in the article shows the results of a simple linear regression analysis which proves that product innovation has an effect on consumer satisfaction at the Baked Steamed Bread Business in Bajeng District. This can be seen from the constant value of 23,156 and the X regression coefficient value of 0.471, which states that the consumer satisfaction value has increased by 0.471. This means that the direction of influence of variable X on Y is positive

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Apakah Instagram lebih penting dibandingkan Inovasi Produk Dan Citra Merek Terhadap Minat Beli Produk Kuliner? Studi Kasus: Kaum Milenial di daerah Jakarta Selatan

Cited by 3 publications

References 6 publications

Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Aisas Model Analysis on Food Business La Maison, Medan

Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District)

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