The tourism industry is one of the high-income and at the same time, safe and clean industries for the economy of each country. Development of this industry indicates the political, economic, social, security, cultural and scientific stability of the world countries. Rural tourism is also accounted for a component for tourism industry which can play an effective role in regional development and as a result, national development and diversification of national economy by appropriate and systematic planning, identification of advantages and limitations of rural tourism. Research stages were (i) survey by coming directly to Kampung Tajur (field studies) and in-depth interview with the local community. (ii) SWOT Analysis. Therefore, the aim of this study is to investigate the situation of tourism village, presenting strategies and guidelines to develop tourism within Kampung Tajur, Pesanggrahan Village, Purwakarta using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and TOWS for strategies. The empirical analysis in the study area shows that vulnerability threshold for rural areas can be extremely high due to openness to tourists and requires review and present appropriate policies in order to increase the strengths, minimize the weaknesses and threats, and also to apply relative advantages of opportunities.

This study aims to determine the awareness of halal and halal labels on the interest in buying Korean instant noodles in school teenagers in Jakarta. The research method used is multiple regression analysis method. The population is all school youth in Jakarta, while the sample is 100 people. Sampling by means of cluster sampling. The results showed that partially halal awareness had a significant effect on buying interest, while the halal label had no significant effect on buying interest. The greater the understanding of teenagers who love Korean instant noodles about halal, the more positive the behavior of teenagers towards things related to halal that affect buying interest. Factors that influence teenagers' buying interest in Korean instant noodles are not seen from the halal label but because the teenager really likes Korean culture from all kinds of food, clothing, music, movies, cosmetics and so on. Korean instant noodle producers are expected to continue to prioritize the halal label because teenage consumers understand their awareness to consume halal food which is important for health. Consumers can use Korean products that are halal and healthy for consumption.

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords:  Promotion of Instagram, Purchase Intention, Yogo Living World

Product innovation is the functional progress of a product that can make the product better than competitors' products. At least the newest product is better than the previous product. Because if a product has advantages, it will be seen as added value for consumers. This research aims to find out product innovations that influence consumer decision-making in buying Youghurt at Sour Sally. This research uses the descriptive correlational method. This study's population are all consumers who have shopped Black Sakura and White Skim at Sour Sally Gandaria City Jakarta. The sampling technique used is non-probability sampling, and the total number of respondents in this study was 89 people. To see the relationship level, the correlation coefficient of 0.662 means that the correlation of product innovation on purchasing decisions at Sour Sally Gandaria City Jakarta is strong and positive. So the purchasing decisions at Sour Sally Gandaria City Jakarta are influenced by product innovation by 43.82% and 56.18% influenced by other variables not examined in this study. Keywords: Product Innovation, Purchasing Decisions

In recent years, halal food tourism has established itself as one of the key elements of the enhancement, sustainability, and consolidation of halal tourist destinations. Along with it, Indonesia is one of the countries with the largest Muslim population in the world, which has teenagers who love culinary tourism. Based on that, the aim of this paper is to know and analyze the perception of teenagers on halal food as an option for culinary tourism. The research is a descriptive survey and uses frequency statistical analysis with random sampling method. To collect the data, the researchers spread questionnaires to respondents that consists of 92 teenagers in Jakarta and Bogor. The questionnaire is used to obtain the following data: (i) demographic characteristics of respondents (ii) teenagers' perception of halal food. The results are: (i) The demographic characteristics of respondents. (ii) Beliefs on halal food are closely related with religious commitment. (iii) The teenagers were informed about halal food by their families since primary school and then received additional information from the religious speech in radio and television. (iv) the teenagers have sufficient knowledge about halal food and agree to choose halal food as an option for culinary tourism.The findings will be useful for restaurants, café, or bistro who want to label themselves with halal logo and have customers who are teenagers. Keywords-perception; teenagers and halal food; culinary tourism3rd International Seminar on Tourism (ISOT 2018)