This study aims to discuss local wisdom for the development of sustainable rural tourism in Bogor, West Java, Indonesia. Culture that was grown in some area and society can’t be lost because of the development of era. This case study was conducted to find out the local wisdom in Tugu Utara Village, so that it can be used as a tourist attraction. This is expected to be developed into a sustainable tourism village in Bogor. The methodology in this research is qualitative with ethnography. This study found that: economic viability in the village is classified as an entrepreneurial community and tourism actors; local prosperity in the village including prosperous areas of mountainous natural resources, hills, and plantations (tea and coffee); visitor fulfillment; employment quality (villagers serve very friendly); social equity; local control (local culture is still developed in the village and has a characteristic "punten" culture that is courtesy); community wellbeing; cultural richness (culture in the village is still very applied, such as the use and speech of Sundanese language, applying the greeting "punten"); physical integrity (integrity and enthusiasm of young people to build a high village); biological diversity (diversity in villages such as); resource efficiency; environmental purity (nature presented is still beautiful, natural, and cool). The recipient application of this research study is the people of North Tugu Village, especially the tourism village managers.

In the current era of globalization and the Covig 19 pandemic, it is not only product innovation and brand image that need attention, but how a product is known by the public, especially millennials, thereby increasing their buying interest. This research was conducted to analyze the highest influence of Instagram, Product Innovation and Brand Image on Purchase Intention. The location chosen in this research is South Jakarta. The method used is descriptive correlation which explains the effect of all variables on buying interest. The results of this study indicate that the influence of Instagram is greater than product innovation and brand image of culinary products for millennials during the current Covid 19 pandemic in South Jakarta. It is hoped that the results of this research can be useful for culinary SMEs and other small culinary actors.

JHL Solitaire Gading Serpong is a hotel that carries an iconic, majestic and spectacular concept. This hotel is the first five-starred hotel in Banten by providing various luxurious facilities and equipment that makes it famous as “Jewel of The City”. This research aims to reveal the Influence of Human Resource Management on Employee Job Satisfaction in JHL Solitaire Gading Serpong. Data in this quantitative research gathered using questionnaire given to 100 employees of the hotel and then processed by SPSS 23. The result shows that the mean of human resource management in JHL Solitaire Gading Serpong is 4.65 stating the excellent human resource management already exists in JHL Solitaire, meanwhile the mean for the variable of employee job satisfaction in JHL Solitaire Gading Serpong is 4.65 stating very high of employee job satisfaction in JHL Solitaire. The influence of human resource management on employee job satisfaction in JHL Solitaire Gading Serpong is 98.21%, and the other 1.79% is influenced by other factors that are not involved in this study.