Aplikasi Pengenalan Produk Menggunakan Augmented Reality dengan Metode Marker

Abstract

Product introduction is an effort made by a company to introduce new products to the public. However, sometimes there are several obstacles that cause sellers to be unable to show their products to potential buyers, such as during this pandemic. There are many ways to introduce a product, namely through photos or videos. At this stage, a marketing strategy is needed so that the target market is more familiar with the products being sold and can be used as business advantages. Marketing strategies can be done by utilizing technology, one of which is by using Augmented Reality. In augmented reality, there are three characteristics that form the basis of the system, including a combination of the real and virtual worlds, real-time interactions, and the last characteristic is the shape of an object in the form of a three-dimensional or 3D model. The Augmented Reality model used in this study uses the marker method and the application can be applied to an Android smartphone. By using augmented reality technology, the introduction of a product will feel more interactive and effective. In addition, it can increase the product's marketing appeal.

Implementation of Augmented Reality 3D Catalog And 2D Motion Based on Multimarker

“…The introduction of Augmented Reality technology aims to facilitate buyers who wish to interactively view sample products that are currently unavailable. This is achieved by presenting them in 3D through the designed Augmented Reality application [14] According to the research from Mersia samar n.d, on the "Implementation of Augmented Reality in the Tourist Object Recognition Application in Ambon City," the identified problem is that information about tourist attractions in Ambon City is only available on the website. The author proposes a solution in the form of Augmented Reality technology, combining virtual 2D and 3D objects using a markerless method to make it more interactive and attract the attention of visitors.…”