Application of technological innovations in marketing activities of the enterprise

E-commerce is rapidly gaining popularity and is a dynamically developing industry in the global economy. With the help of information technologies, Internet companies are open to opportunities to develop new markets, providing the Internet consumer with great potential for product research. For the further effective development of commercial activity, an important condition is fulfilling the need to assess the main trends and changes in the development of electronic commerce.The purpose of the study is to analyze the development and current state of electronic commerce in the world, as well as develop methods and recommendations for participants in foreign economic activity doing business through the Internet in the interests of expanding companies and increasing the efficiency of their activities. Results. A study of the basic principles of electronic commerce and the factors affecting it. E-commerce systems are presented that enable buyers not only to interact with the seller, but also to receive the most complete information about the goods sold and the services provided. Using the results of the analysis, the state and main trends in the development of electronic commerce are determined. A system of indicators has been supplemented to assess the level of development of international electronic commerce.

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“…[19], Schedenov U.K., Askarov Ғ. [20], Onaltaev D., Kazhmuratova A., Akhmetkalieva S., Malikova R.M [21].…”

Section: Literature Reviewmentioning

confidence: 99%

Modern Trends of Development of Electronic Trade in the Conditions of Digital Economy

et al. 2020

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“…They described the models of induced innovation and experimentation for various types of production, where the main ones will be laboratories and research centers for selection and introduction of new varieties [11]. D. Onaltayev, A. Kazhmuratova, S. Akhmetkaliyeva, R. Malikova, A. Yelyubayevabelieve that innovation in marketing is the successful implementation of new methods and techniques that are designed to improve results and increase productivity [12]. The commercialization of innovations is also indicated by a number of scientists who believe that this will bring production to a new level of development and bring corresponding profit to both developers and those who implement it [13].…”

Section: Survey Of the Literature And Trendsmentioning

confidence: 99%

Marketing and innovative aspects of the research of the competitiveness of countries in the grain market (for example, wheat)

et al. 2020

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This article discusses the key aspects of the development of grain production in countries exporting wheat and using innovations in its production. As you know, wheat is a strategic product of many countries and many sectors of the economy depend on its production. In terms of competitiveness, wheat ranks first among other agricultural products in terms of pricing and planting area. The yield and price of wheat are affected by many factors that are considered in this article. In order to analyze all aspects affecting the yield and price of wheat, we had to study the literature on the wheat market and its production. In addition, an analysis was made of the trends in the development of grain production in countries producing and exporting wheat. This study has collected data from the last 5 years for world countries exporting wheat.

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Structural and bit-by-bit modeling of the cities

et al. 2020

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Developed economic - ecological model of modern large city on the example of Almaty, based on the main provisions of statistical theory, theories of logistics and the similarity of the General plan of development of Kazakhstan megapolis, the strategy of transport development of Kazakhstan, programs to reduce the traffic load on the highways regulations of international and national importance, as well as on the basis of predictive decisions arising from the comprehensive consideration of the issues city transport road ecology (CTRE). It includes for the first time scientifically grounded ecological and economic indicators and daily ecological model of Almaty which were initial data for further researches and calculations. However, this complex problem practically in all textbooks and manuals on ecology is considered factually, i.e. separately without interrelation, and questions of interrelation or mutual influence of emissions of motor transport in aggregate with infrastructure SRN (traffic lights, intersections, sidewalks, avenues, etc.) on environment are not still considered in the world literature. Besides there are no data on distribution of exhaust gases (EG) of motor vehicle in the residential area near highways in any source. Therefore, even it is difficult to expert to define the main sources of pollution of urban air environment.

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Application of technological innovations in marketing activities of the enterprise

Cited by 3 publications

References 17 publications

Modern Trends of Development of Electronic Trade in the Conditions of Digital Economy

Modern Trends of Development of Electronic Trade in the Conditions of Digital Economy

Marketing and innovative aspects of the research of the competitiveness of countries in the grain market (for example, wheat)

Structural and bit-by-bit modeling of the cities

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