In the context of the COVID–19 pandemic, maintaining the sustainability of the socio-economic system is one of the main priorities of states. The basis of the economy is small and medium-sized businesses, whose representatives are daily faced with the solution of managerial and organizational tasks of different levels. Main purpose of study was to research the possibility “teal” strategies usage in activities of Kazakhstani companies. The article describes aspects of the implementation of the basics of “teal” strategy as a flexible form of business structures in offline and online modes. The introduction of elements of the “teal” strategy will allow integrating into the changing economic system in the future by revising the organizational structure of management. The article also discusses the experience of implementing the teal strategy on the example of foreign, including Russian, companies. The teal model in these companies is based on the principles of self-organization and self-development of the company's personnel, which allows the maximum use of human potential for self-development and internal motivation in achieving the company's business goals. Based on the results of the conducted research, the main conclusions are made about the possibility of applying the strategies of “teal” organizations in the practice of Kazakhstan SMEs. In addition, the difficulties of implementing “teal” strategies are identified and the main competencies necessary for the personnel of companies to transition to the proposed business structure models are proposed.

This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities. These components of entrepreneurial activity are interrelated, because as innovation activity increases, so does the need for increased marketing activity to ensure that the market is ready to consume new products. In turn, it creates conditions for a wide release of innovations and rapid return on investment. It is proposed to evaluate and regulate innovation and marketing activities are carried out using a combination of provided indicators and models. For successful management of innovation and marketing activities relevant mechanisms are required. The article describes their methodological features. Three types of strategic orientations are also considered: customer, technology and combined customer / technology orientation. We analyze their direct impact on the effectiveness of innovation, as well as the deterrent effect of marketing management in terms of the marketing mix about these relationships.

This article discusses the widespread use by countries of environmental innovations and new technologies, which will soon bring serious economic and social changes to the life of all mankind. The need for radical changes in methods and means of environmental protection, which reduce the technological impact on the biosphere of the earth, and contributing to the preservation of human health, is shown. Under the conditions of technoglobalism, the development of environmental innovations brings serious economic and social changes to the life of all mankind, the transition of national economies to a system of qualitatively safe energy and environmental development. This is due to the fact that the planning and implementation of the material progress of society often does not take into account the ecological foundations of the coexistence of society and the environment. The modern concept of quality of life covers all aspects of the interaction between man and the environment, and ecology is becoming a priority for the development of innovative economies in developed countries. In this context, Kazakhstan intends to continue to work to stimulate and encourage innovation and investment in the environmentally friendly production of goods and services, reduce greenhouse gas emissions, and apply climate-resilient technologies.

The rapid development of transport, the widespread introduction of modern transport technologies, close cooperation with Russia, China and other neighboring countries, will allow Kazakhstan to become a serious player in the transportation market between Europe and Asia in the coming years. Such existing transport potential directly affects the economic growth of the country which will lead to high living standard. The global movement towards digitalization is transforming the logistics industry, as well. The "digit" changes the channels of movement of goods, delivery formats and management processes. Development of e - commerce and the increasing supply requirements - multichannel, responsiveness, transparency, accuracy - stimulate retailers and logistics operators to increase efficiency of processes and introduce new technologies. Therefore, the ways of prosperity of Kazakhstani economy, through digitalization of logistics processes is considered in this article.

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