Art infusion in retailing: The effect of art genres

Naletelich, Kelly; Paswan, Audhesh K.

doi:10.1016/j.jbusres.2017.10.030

Cited by 40 publications

(22 citation statements)

References 55 publications

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“…Similarly, Hagtvedt and Patrick (2008b) demonstrated that the presence of art in product design affects brand image perception and brand extensibility. Moreover, in this case, Naletelich and Paswan (2018) found that using different art types (abstract vs. realistic) in the product design differentiates consumer responses. Mumcu and Kimzan (2015) also demonstrated that the products' visual aesthetic value reduces consumers' price sensitivity by enhancing their perceived prestige and uniqueness.…”

Section: Introductionmentioning

confidence: 86%

“…In particular, they demonstrated that aesthetically appealing packaging positively affects product attitudes and valuations for hedonic products. In addition to these studies, Naletelich and Paswan (2018) found that the use of different art forms (a genre of art-realist, abstract, no arts) differentiated the effects on purchase intention of non-luxury products (e.g., sunglasses).…”

Section: Product Typementioning

confidence: 99%

“…Art infusion effect on consumer responses is an outstanding topic but scarcely discussed in the literature. Perception and product evaluation (Hagtvedt & Patrick, 2008a), brand image and expansion (Hagtvedt & Patrick, 2008b), attitudes (Lee et al, 2015), consumer responses (Naletelich & Paswan, 2018) are among the variables studied within the scope of this phenomenon. On the other hand, Kapferer (2014) emphasized the relationship between art and luxury.…”

Section: Visual Art and Consumer Responsesmentioning

confidence: 99%

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Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Gürşen

Özkan

Bozbay

2020

CMR

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This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.

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Section: Introductionmentioning

confidence: 86%

Section: Product Typementioning

confidence: 99%

Section: Visual Art and Consumer Responsesmentioning

confidence: 99%

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Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Gürşen

Özkan

Bozbay

2020

CMR

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“…Research on FS is the systematic study of possible, probable and preferable futures including the worldviews and myths that underlie each future (Nagy et al , 2016; Caiazza and Volpe, 2015; Murayama et al , 2015). In the past 10 years, the study of the future has moved from predicting the future to mapping alternative futures to shaping desired futures (Naletelich and Paswan, 2018). As the global market has become increasingly competitive and complicated FS has been eagerly adopted by businesses and market research departments throughout the world (Ramadani et al , 2018a).…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

Innovative scenario planning of petrochemical enterprises in the Iranian community

Ziyae

Jusoh

Madadian

2020

JEC

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Purpose Research studies on futures studies have recently gained significant attention to create a desirable future based on the environmental change. Futures studies follow discovery, invention, presentation, test and evolution of possible, feasible and desirable futures. The purpose of this study is to examine some important aspects of the relationship between futures studies and planning and to present a model where futures scenarios have been developed as an integral part of small- and medium-sized enterprises (SMEs) through the lens of dynamic capabilities theory and creative system theory. Design/methodology/approach Based on interpretive structural modeling and Delphi technique, the most important trends, proponents and uncertainties of the future of 10 Iranian petrochemical SMEs is identified and related innovative scenarios are presented. Findings The findings show four scenarios on the petrochemical industry including attracting investment, the presence of the private sector, attracting people's capital and sustainable development of the petrochemical industry. Originality/value The paper undertakes a first of its kind cross-disciplinary conceptual analysis to design Innovative Scenario Planning for SMEs. Despite the importance of scenario planning in SMEs, theories for understanding the nexus of entrepreneurial future studies remain underdeveloped. Therefore, there is still a theoretical gap and lack of research; hence, the current study tries to shed light on the topic and fill the gap in the entrepreneurship literature.

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“…These works examined the implementation of various art genres in retail (Naletelich & Paswan, 2018).…”

Section: Problem Statementmentioning

confidence: 99%

Modern Tendencies In Partnerships Between Art And Business In Russia

Osipova¹,

Osipova²

2020

European Proceedings of Social and Behavioural Sciences

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Art infusion in retailing: The effect of art genres

Cited by 40 publications

References 55 publications

Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Innovative scenario planning of petrochemical enterprises in the Iranian community

Modern Tendencies In Partnerships Between Art And Business In Russia

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