Assessing Awareness of College Student Startup Entrepreneurs Toward Mass Entrepreneurship and Innovation From the Perspective of Educational Psychology

Abstract

Against the background of economic globalization, the awareness of college student startup entrepreneurs toward mass entrepreneurship and innovation is analyzed from the perspective of educational psychology, thus responding to national development strategies. First, the status quo of innovation and entrepreneurship education is understood by literature analysis. Second, the existing innovation and entrepreneurship education in colleges and universities is investigated with a questionnaire survey (QS) and interviews to discover the challenges that college students face during innovation and entrepreneurship. The QS results provide a data basis for subsequent strategies. The results demonstrate that 19.86% of the students have a complete understanding of innovation and entrepreneurship, while only 9.93% of the students are interested in innovation and entrepreneurship activities. The technical significance of innovation and entrepreneurship activities only accounts for 41.84%. Moreover, the vast majority of students (79.67%) believe that the curriculum of innovation and entrepreneurship education is single, simple, and irrelevant to their majors. Meanwhile, some problems have been found: for example, the teaching faculty is insufficient, and there is not a sound entrepreneurial atmosphere. As per the survey results, an innovation and entrepreneurship education strategy for core stakeholders, namely, universities, society, government, university teachers, and students, is formulated to promote the sound development of innovation and entrepreneurship education in colleges and universities. Besides, a training strategy in line with the awareness of college students toward mass entrepreneurship and innovation is formulated based on the current situation of innovation and entrepreneurship education, which can serve as a reference and has practical significance for enriching and perfecting the innovation and entrepreneurship education system for college students.

The Influence of Personal Motivation and Innovative Climate on Innovative Behavior: Evidence from University Students in China

“…With respect to research subjects, those who engage in innovative behavior include enterprise employees, 2 scientific researchers, 10 entrepreneurs, 11 teachers, 12 and students. 13 The key to innovation in colleges and universities depends upon students, and their innovative behavior determines the competitiveness of colleges and universities and even the country to a certain extent. 13 The research question is what kind of innovative behavior do students exhibit since the Ministry of Education of China implemented a training program for students’ innovation and entrepreneurship?…”

“… 13 The key to innovation in colleges and universities depends upon students, and their innovative behavior determines the competitiveness of colleges and universities and even the country to a certain extent. 13 The research question is what kind of innovative behavior do students exhibit since the Ministry of Education of China implemented a training program for students’ innovation and entrepreneurship? In management practice, how does one stimulate students’ innovative behavior by improving personal motivation and the innovative climate?…”

The Analysis of Fuzzy Qualitative Comparison Method and Multiple Case Study of Entrepreneurial Environment and Entrepreneur Psychology for Startups—Evidence From Guangdong-Hong Kong-Macao Greater Bay Area and Southeast Asia

“…Some scholars have studied the status quo of entrepreneurship education in colleges and universities through questionnaires and interviews. Only a very few students have clear seriousness and enthusiasm for entrepreneurship ( Liu and Yu, 2021 ). There are also studies of the effect of entrepreneurship education in universities using online and offline survey methods.…”

“…An increasing number of scholars have begun to focus on the fact that the combination of entrepreneurial psychology and entrepreneurship research can enrich and improve the current theoretical framework of entrepreneurship ( Frese and Gielnik, 2014 ), and some researchers have addressed the relationship between entrepreneurial psychology and entrepreneurial motivation in the transportation industry ( Shi and Wang, 2021 ), while other researchers have added the psychology of entrepreneurship in college students to the study of entrepreneurial cognitive interaction ( Liu and Yu, 2021 ). Therefore, this study first selects the positive elements of entrepreneurial psychology as the first element that shapes the process of establishing a new venture, which includes optimism, passion, and self-efficacy, all of which have been demonstrated empirically by research identifying their exact impact on entrepreneurial behavior and decision-making ( Prandelli et al, 2016 ; Xie et al, 2016 ; Gu et al, 2019 ).…”

Research on the Influence Mechanism of Agricultural Entrepreneurship: Evidence From Five Provinces in Western China

“…Empirical research showed that different dimensions of entrepreneurial self-efficacy played a partial mediated and fully mediated role between the independent personality and entrepreneurial intention of migrant workers ( Chen et al, 1998 ; Wilson et al, 2007 ; Kasouf et al, 2015 ; Tantawy et al, 2021 ). However, most studies on entrepreneurial self-efficacy have focused on college students and corporate entrepreneurship ( Huang et al, 2021 ; Liu and Yu, 2021 ; Zelin et al, 2021 ), and, however, few scholars have studied farmers’ entrepreneurship in the context of rural revitalization in China. The article constructs a mechanistic model of farmers’ entrepreneurial behavior from the perspectives of entrepreneurial attitude and entrepreneurial environment, and uses a structural equation modeling approach to test it empirically in order to provide empirical support for the complex mechanisms among entrepreneurial attitude, entrepreneurial environment, entrepreneurial self-efficacy, and farmers’ entrepreneurial behavior.…”